Jaeger-LeCoultre is staging an immersive pop-up experience in the Miami Design District from May 21 to 31, 2026, marking the Maison's first pop-up in the heart of the Miami Design District and a key moment ahead of the opening of its new boutique there this Summer 2026. Held at Sweet Bird North (95 NE 40 ST), the exhibition is free and open to the public, with guided tours of approximately 30 minutes available by advance booking or walk-in registration.
Structured across four chapters—Story of an Icon, Story of Design, Story of Innovation, and Story of Craftsmanship—the Reverso Stories Exhibition traces more than nine decades of Reverso history through a curated selection of timepieces, ranging from rarely seen archival references to contemporary high-jewelry creations and miniature-painted dials. Complications, including the Reverso Hybris Mechanica Caliber 185, with its four dials, anchor the horological depth of the presentation, alongside new Reverso references to be unveiled during the Miami run. A live perlage demonstration will offer visitors a seldom-seen window into the decorative finishing work that underpins the Manufacture's craft.
The Miami edition incorporates three collaborations under Jaeger-LeCoultre's Made of Makers program. Webcomic designer Olivecoat has created an archive-inspired narrative that retells the Reverso’s history through sequential art. Digital media artist Yiyun Kang contributes "Origin," a large-scale 3D video sculpture drawing on the Golden Ratio proportions that define the Reverso's case.
The 1931 Café, a fixture of The Reverso Stories concept, takes on a distinctly local character here: acclaimed pastry chef Nina Métayer — named World's Best Pastry Chef in 2024 — introduces a Miami-specific culinary signature, a tropical smoothie creation called "Splendeur Tropicale." The pop-up also precedes a broader strategic moment for the Maison in the United States. Alongside the Sweet Bird North venue, Jaeger-LeCoultre is operating a dedicated client lounge, "The Salon," at The Moore Miami (4040 NE 2nd Ave, 2nd floor), offering private appointments and collector consultations ahead of the planned opening of a new Miami Design District boutique later this summer.
The Reverso Stories Pop-Up will be open May 21 to 31, 2026, Monday through Saturday, 11 am to 8 pm, and Sunday, 12 pm to 6 pm. The Salon at The Moore Miami runs Monday through Saturday, 11 am to 7 pm, and Sunday, 12 pm to 6 pm.
More info on Jaeger-LeCoultre here.
