Watches and Wonders Geneva has released details of its April 2026 edition, and the message is clear: the event continues its evolution from an industry trade fair to a cultural phenomenon in Switzerland and around the world. Scheduled for April 14-20, this year's program reveals an organization increasingly confident in its dual identity as both professional platform and public spectacle.
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Yesterday, Audemars Piguet announced 22 new watches at the AP Social Club in Le Brassus. When a manufacture releases this many watches in a single presentation, the question isn't celebration, it's evaluation. Which of these actually matter?
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Patek Philippe has confirmed Milan as the location for its seventh Grand Exhibition, scheduled to run from October 2 to 18, 2026. The event marks the manufacture's return to a major European market following its 2023 exhibition in Tokyo, continuing a series that began in Dubai in 2012, followed by New York City in 2017—under the name ‘The Art of Watches Grand Exhibition’— and also included Singapore in 2019.
