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From the Editor: Audemars Piguet's 22-Watch Overload—Quantity Over Vision, One Stands Apart
From the Editor: Audemars Piguet's 22-Watch Overload—Quantity Over Vision, One Stands Apart

Yesterday, Audemars Piguet announced 22 new watches at the AP Social Club in Le Brassus. When a manufacture releases this many watches in a single presentation, the question isn't celebration, it's evaluation. Which of these actually matter?

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From the Editor: Audemars Piguet's 22-Watch Overload—Quantity Over Vision, One Stands Apart
From the Editor: Audemars Piguet's 22-Watch Overload—Quantity Over Vision, One Stands Apart

Yesterday, Audemars Piguet announced 22 new watches at the AP Social Club in Le Brassus. When a manufacture releases this many watches in a single presentation, the question isn't celebration, it's evaluation. Which of these actually matter?

Read More →
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Perspective: Richemont Sells Baume & Mercier to Italy's Damiani Group—When Heritage Doesn't Guarantee a Home
Perspective: Richemont Sells Baume & Mercier to Italy's Damiani Group—When Heritage Doesn't Guarantee a Home

Richemont and the Damiani Group, a prestigious, family-run Italian global luxury group, announced yesterday that they have signed an agreement for the Damiani Group to acquire full ownership of Baume & Mercier in a private transaction. This represents a moment of reckoning for heritage manufactures navigating the increasingly polarized luxury watch market, and raises uncomfortable questions about what happens when an almost 200-year legacy isn't enough to secure your place in a conglomerate's future.

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