The announcement of the Swatch x Audemars Piguet Royal Pop has shaken the watch world this week. Before we continue beating a dead horse and discussing what AP has become, it is worth remembering what this brand once built. For decades, Audemars Piguet operated as one of the most daring materials laboratories in watchmaking—not just in the Royal Oak Offshore collection, but also across the broader Royal Oak family.
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When I first saw the teasers a few days ago, I sat with them for a long time before I could write a single word. Since there have been rumors for the last two years that AP might be acquired by LVMH or another watch holding group, I even wondered: Is this how the Swatch Group will communicate they are finally acquiring Audemars Piguet?
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