Founded in Le Locle in 1865, Zenith has built its identity around a single movement milestone: the El Primero, launched in 1969 as the world's first automatic integrated high-frequency chronograph. The A384 was among the founding references, introduced in the early 1970s, distinguished by a sharp tonneau profile, an angular case, and a visual boldness that set it apart from the round-cased chronographs of the era.
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— WATCHES AND WONDERS 2026 —
Each week at WCL delivers editorial coverage across the spectrum of serious watch collecting—from industry analysis and new release evaluation to archival perspectives and manufacture insights. Weekend Reads curates the week's most substantial pieces: the editorials that reward deeper engagement and merit your weekend reading time.
— FROM THE EDITOR —
Watches and Wonders Geneva 2026 was, by any measure, one of the strongest editions in recent memory, even when I look back at the SIHH and attending the show for 13 years now. Between the Rolex centenary, the Nautilus 50th anniversary, Tudor’s 100th birthday, Parmigiani's 30th anniversary, and independent watchmakers going above and beyond, the floor delivered exactly what serious collectors come to Geneva for.
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Porsche Design has officially opened its new Timepieces Manufaktur in Grenchen, Switzerland, marking the brand's first permanent production base in the country's watchmaking heartland. The ceremonial opening took place on March 19, 2026.
