The exquisite Rolex Perpetual 1908 ref. 52508 now debuts on an innovative seven-piece link bracelet crafted entirely in 18K yellow gold. The new Settimo—seventh in Italian—bracelet brings unprecedented refinement and comfort to this elegant timepiece. Designed specifically for the Perpetual 1908 and its 39 mm 18K yellow gold case, the Settimo bracelet represents Rolex’s first metal bracelet dedicated to this collection.
Posts filed under Rolex
W&W 2025: Rolex Land-Dweller Everose Gold Diamond-Set Bezel ref. 127385TBR (Live Photos)
One of our favorites from the new Rolex Land-Dweller lineup with its vibes matching the discontinued gold Rolex Beta 21 ref. 5100 “Texano“ and the discontinued Rolex Oysterquartz ref. 19018 in yellow gold, is the Rolex Land-Dweller Everose Gold Diamond-Set Bezel ref. 127385TBR. Its 40 mm Everose gold case is paired with an intense white honeycomb motif dial with a satin finish and set with 10 baguette-cut diamonds serving as its markers, and a bezel set with 40 baguette-cut diamonds.
W&W 2025: Rolex Cosmograph Daytona Oysterflex Turquoise Blue Lacquer Dial ref. 126518LN (Live Photos)
New in the Rolex lineup for 2025 is the new Cosmograph Daytona Oysterflex with a striking turquoise blue lacquer dial complemented by bold black counters. Reference 126518LN combines a 41 mm 18K yellow gold case with a distinctive turquoise blue and black dial, all secured with an Oysterflex bracelet and featuring a black Cerachrom bezel with a tachymetric scale.
W&W 2025: Rolex Sky-Dweller Bright Green Dial ref. 336938 (Live Photos)
The Rolex Sky-Dweller in 18K yellow gold now showcases a vibrant bright green dial complemented by an elegant Jubilee bracelet. The new Rolex Sky-Dweller reference 336938 has a total weight of 259 grams and it commands a very strong wrist presence.
W&W 2025: Rolex GMT-Master II Green Ceramic Dial in 18K White Gold ref. 126729VTNR (Live Photos)
Rolex presents a brand new 18K white gold left-handed GMT-Master II this time equipped with a green ceramic dial. This new reference 126729VTNR with its unique colorway and Rolex’s first-ever ceramic dial, it’s not just a watch, it’s a statement. Yes, that is correct. For the first time, the dial and the cerachrom bezel on the Oyster Perpetual GMT‑Master II in 18K white gold are totally in sync.
W&W 2025: Rolex Oyster Perpetual in Pistachio, Beige and Lavender (Live Photos)
Along with all the novelties from Rolex we have already brought you, Rolex presented three new colors for the Oyster Perpetual: lavender, pistachio, and beige. The three new colors are available for the stainless steel models in 28 mm, 31 mm, 34 mm, 36 mm, and 41 mm. These new dials are a great addition to the other dials that are still available.
W&W 2025: Rolex GMT-Master II Everose Tiger Iron Dial (Live Photos)
The Rolex GMT-Master II Everose and the 18K Yellow Gold models ref. 126715CHNR and ref. 126718GRNR, respectively, are now available with an ultra-rare and striking tiger iron dial. This natural stone is a unique metamorphic rock introduced by Rolex for the first time. Comprised of tiger’s eye, red jasper, and silvery hematite, the dial pulses with rich golden and orange hues.
W&W 2025: Rolex Land-Dweller Platinum Ice-Blue ref. 127336 (Live Photos)
The Rolex Land-Dweller Platinum Ice-Blue ref. 127336 is incredible with its ice-blue honeycomb motif dial and flat Jubilee bracelet. Regardless of its relatively smallish proportions, the watch is top-heavy, weighing 283 grams due to its high-density nature.
W&W 2025: Hands-on Review of the Rolex Land-Dweller 40 Stainless Steel ref. 127334 with Live Photos
We finally got to peruse all the new Rolex releases in metal, and we love the new Rolex Land-Dweller even more. In-person examination confirms how much this watch resembles the discontinued Rolex Oysterquartz ref. 17000, discontinued in the early 2000s. The latest Rolex reference 127334 is also available in 36 mm and Everose gold or Platinum.
W&W 2025: Rolex Land-Dweller 40 and 36 mm. Steel, Everose Gold, or Platinum.
The new Rolex Land-Dweller looks similar to the old Rolex Oysterquartz, discontinued in the early 2000s. The latest Rolex reference is available in either 40 mm or 36 mm and Oystersteel with a white gold fluted bezel, Everose gold, or Platinum. The dial features a honeycomb motif, and the watch has a Flat Jubilee bracelet.
From the Editor: Explaining Off-Catalog Rolex Watches and the Elusive Rolex Sky-Dweller Full Pave ref. 326959TBR
Let me explain to you what Off-catalog Rolex watches are before I go into talking about the elusive Rolex Sky-Dweller Full Pave ref. 326959TBR. The Rolex Off-Catalog watches are considered to be the ultimate in exclusivity and are the brand's most rare and sought-after timepieces, often reserved for Rolex's most esteemed clients.
Breaking News: Rolex Shuts Down Carl F. Bucherer
Today, February 7th, 2025, we found out through the news Bilanz—a Swiss publication—that Rolex has decided to shut down all operations of the Carl F. Bucherer brand considering its low sales and uncertain future in a highly competitive watch industry. From what we’ve heard, looks like the 100 or so employees at Carl F. Bucherer were informed this morning that the brand would cease to operate and that they would be offered jobs at Rolex.
Experience: The Rolex Submariner Book by Wallpaper*. The First Authorized History Book of this Icon.
Rolex has partnered with global design authority Wallpaper* to publish the first authorized history of the Oyster Perpetual Submariner watch. Written by author and watch expert Nicholas Foulkes, the 252-page book, Oyster Perpetual Submariner —the watch that unlocked the deep, is available in English and French. It is the first in a series of titles exploring the brand’s unique watches.
Insider: Rolex Cosmograph Daytona Gem-Set Bezel ref. 126579RBR. A Mother-of-Pearl Exquisite Timepiece.
Earlier this year, Rolex presented two new versions of the Oyster Perpetual Cosmograph Daytona in 18K white gold whose dials contrast white and black natural mother-of-pearl and a bezel set with brilliant-cut diamonds. One of the new models is equipped with an Oysterflex strap under reference 126589RBR, while the other one —which we have here— is equipped with a matching Oyster bracelet in 18K white gold under reference 126579RBR.
Experience: Drumshanbo Gunpowder Irish Gin California Orange Citrus. Perfect Match to the Rolex Explorer II 'Polar'.
As you know, we love a good G&T and we love talking about Drumshanbo, one of our favorite gins out there. The latest and greatest from Drumshanbo Gunpowder Irish Gin is infused this time with California Orange Citrus for the hot summer days ahead of us. Infused with twelve botanicals like the twelve months of the year, the Drumshanbo Gunpowder Irish Gin is a well-balanced gin unlike any other. Distilled at the edge of a lake in a shed in a small Irish town called Drumshanbo, the ordinary is made extraordinary.
W&W 2024: Rolex Deepsea Yellow Gold Blue Dial ref. 136668LB (Live Pics)
One of the most notable releases at Watches & Wonders from Rolex is the new Deepsea in 18K yellow gold with a blue dial and blue cerachrom bezel insert. The new Rolex Deepsea Yellow Gold Blue Dial ref. 136668LB features a blue lacquer dial —the identical hue of blue as the ‘Smurf’ Submariners— bearing the name ‘DEEPSEA’ in powdered yellow. The dial features large Chromalight hour markers and hands, filled with luminescent material that emits a long-lasting blue glow for excellent legibility in dark conditions.
W&W 2024: Rolex Perpetual 1908 Platinum Ice Blue Guilloché Dial ref. 52506 (Live Pics)
The Perpetual 1908 is now available in a .950 platinum 39mm case with an ice blue guilloché dial. The hue of this dial is in line with the exclusive use by Rolex of ice blue dials on platinum cases. For this new Rolex Perpetual 1908, the brand has tapped into a more traditional watchmaking approach by decorating the dial with hand guilloché.
W&W 2024: Rolex Day-Date 36 Everose Blue-Green Dial ref. 128395TBR (Live Pics)
Equipped with a 36 mm 18K Everose gold —Rolex’s proprietary alloy made in its foundry— case, this new version of the Rolex Oyster Perpetual Day-Date 36 introduces a blue-green dial unlike any other. New for the collection, the Day-Date 36 Everose Blue-Green Dial ref. 128395TBR features a bezel set with 60 trapeze-cut diamonds and a dial with 10 baguette-cut diamonds serving as markers.
W&W 2024: Rolex Day-Date 40 Everose Slate Ombré Dial ref. 228235 (Live Pics)
Equipped with a 40 mm 18K Everose gold —Rolex’s proprietary alloy made in its foundry— case, this new version of the Rolex Oyster Perpetual Day-Date 40 introduces a smoky slate ombré dial. This new ombré hue offers a delicate transition between light at the center of the dial and darkness around the edge. Graced with faceted, deconstructed Roman numerals and faceted index hour markers in 18K pink gold, this dial represents the continuity of a design that we introduced in the 1980s and relaunched in 2019.
W&W 2024: Rolex GMT-Master II ref. 126710GRNR (Live Pics). Let's Nickname it the 'Shadow GMT'.
For the first time, the Rolex GMT-Master II ref. 126710 in stainless steel is cloaked with a new cerachrom bezel insert in grey and black just like that insert introduced in 2023 for the 18K yellow gold GMT-Master II model ref. 126718GRNR. This time the new GMT-Master II also features a 40 mm case where either the Oyster or Jubilee bracelets are interchangeable unlike on previous models where if the watch was fitted with a jubilee bracelet, the case wouldn’t take an oyster bracelet.
