In thirty-two days, Watches and Wonders Geneva 2026 opens its doors for its most ambitious edition yet, with 66 exhibiting brands. Seven days split between professional and public programming. A Montreux Jazz Festival partnership. And a roster headlined by a returning Audemars Piguet—back for the first time since walking away from SIHH in 2019—arriving during the brand's 150th anniversary year.
Posts filed under Watches & Wonders 2026
Perspective: Watches and Wonders Geneva 2026 Expands Its Ambitions—And Its Audience
Watches and Wonders Geneva has released details of its April 2026 edition, and the message is clear: the event continues its evolution from an industry trade fair to a cultural phenomenon in Switzerland and around the world. Scheduled for April 14-20, this year's program reveals an organization increasingly confident in its dual identity as both professional platform and public spectacle.
Watches and Wonders 2026 Preview: What to Expect from Audemars Piguet's Return
When Audemars Piguet announced at the end of September last year that it would return to Watches and Wonders after a six-year absence—AP pulled out when SIHH was replaced by Watches and Wonders—, the watch world took notice. The Le Brassus manufacture had famously departed SIHH in 2019 alongside Richard Mille, declaring its intention to forge direct relationships with collectors through boutique-only distribution and private events.
