Watches and Wonders Geneva has released details of its April 2026 edition, and the message is clear: the event continues its evolution from an industry trade fair to a cultural phenomenon in Switzerland and around the world. Scheduled for April 14-20, this year's program reveals an organization increasingly confident in its dual identity as both professional platform and public spectacle.
Posts filed under Watches & Wonders 2026
Watches and Wonders 2026 Preview: What to Expect from Audemars Piguet's Return
When Audemars Piguet announced at the end of September last year that it would return to Watches and Wonders after a six-year absence—AP pulled out when SIHH was replaced by Watches and Wonders—, the watch world took notice. The Le Brassus manufacture had famously departed SIHH in 2019 alongside Richard Mille, declaring its intention to forge direct relationships with collectors through boutique-only distribution and private events.
