Announced at the end of July 2020, MCH Group —the company behind Baselworld and Art Basel— is creating a new concept for a global platform for the watch, jewelry, and gemstone industries named HourUniverse. What was unveiled as an innovative platform to meet today's needs, will try to unite and support a whole community that wants to regroup, make a new start, and is receptive to change. Supposedly a concept totally different from the now-defunct Baselworld. We’ll see next year who’s in it and if indeed it happens to be that way.