TAG HEUER

Founded in 1860 by Edouard Heuer this brand is well-known for its precise and iconic chronographs. In the 1960s, during Jack Heuer’s —fourth-generation family owner— tenure, the brand became an icon in the field of chronographs and auto racing dashboard timers. In 1969, Heuer introduced the world’s first automatic chronographs: the Autavia, the Heuer Carrera, and the Monaco. In 1985, the Techniques d’Avant-Garde Group —TAG— acquired the brand and today it is owned by LVMH.