Despite the use of a brand name that could’ve not been any worse —trying to convey the founder’s last name Baillod using a combination of letters and ones—, Chapter 4.1 The Veblen Dilemma is the latest from Swiss watch brand BA111OD. This Swiss-made tourbillon is offered under CHF 4,000 Swiss Francs —approximately $4,300 USD—, bringing a breath of fresh air to an overtly saturated industry where Swiss-made tourbillons are typically not available at a low price point.