Tudor has announced its return to competitive sailing as the title partner of Alinghi for the 38th edition of the America's Cup, scheduled for summer 2027 in Napoli, Italy. The renewed partnership sees the Swiss watchmaker once again aligning its "Born to Dare" philosophy with one of sailing's most storied teams, now competing as the TUDOR Team Alinghi and sailing under the Société Nautique de Genève flag.
The collaboration reunites Tudor with Alinghi, the Swiss syndicate that made history as the first landlocked nation to win the America's Cup, capturing the Auld Mug in both 2003 and 2007. Founded in 2000, Alinghi established itself through an unwavering commitment to innovation, approaching competitive sailing with a technology-first methodology emphasizing advanced research and development, cutting-edge naval architecture, and data-driven performance optimization—principles that resonate strongly with Tudor's own engineering-focused approach to haute horlogerie.
The partnership represents a natural convergence of two Swiss institutions united by precision engineering and performance under demanding conditions. Tudor's involvement in competitive sailing extends beyond mere sponsorship, reflecting the brand's broader commitment to supporting disciplines where technical excellence and daring execution prove decisive. The watchmaker's "Born to Dare" ethos is reflected in Alinghi's calculated approach to risk-taking—whether in boat design innovation, tactical decision-making during competition, or the fundamental audacity of a landlocked nation competing at the highest levels of international sailing.
As the sailing world turns its attention to Napoli for the 2027 competition, TUDOR Team Alinghi will face a field of challengers representing nations with far deeper maritime traditions. The partnership's emphasis on engineering innovation and methodical preparation positions the team as a formidable contender, carrying forward the legacy of Switzerland's improbable victories while writing the next chapter in both Alinghi's competitive history and Tudor's continuing engagement with the world's most demanding sporting arenas.
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