Tudor has reached for the stars with the launch of its first-ever moon phase complication, introducing the 1926 Luna just ahead of the Mid-Autumn Festival. Available in three distinctive dial variations and backed by celebrity endorsement from Jay Chou, this release marks a significant milestone for the Swiss brand as it expands its dressy 1926 collection into more complex horological territory.
Introducing: Jaeger-LeCoultre Master Control Calendar Two-Tone Grey Dial Limited Edition
Jaeger-LeCoultre has unveiled a compelling new iteration of its Master Control Calendar, featuring a distinctive two-tone grey grained dial that pays subtle homage to the sector dials of the mid-20th century. Limited to just 500 pieces, this latest addition to the Master Control collection demonstrates how the Grande Maison continues to evolve its classical complications for contemporary tastes.
Watch Auctions: Phillips Watches Partners with Vacheron Constantin to Launch the First-Ever Timepiece Concours d'Élégance
Phillips in Association with Bacs & Russo and Vacheron Constantin have joined forces to create the world's first-ever Concours d'Élégance exclusively for timepieces. This groundbreaking collaboration brings together Phillips' auction expertise and Vacheron Constantin's horological heritage to celebrate the artistry and cultural importance of fine watchmaking.
News: Audemars Piguet Headlines Eleven New Brands Joining Watches & Wonders Geneva 2026
The premier annual celebration of haute horlogerie is set to reach new heights in 2026, with the addition of eleven distinguished brands led by Audemars Piguet, the venerable Le Brassus manufacture. Audemars Piguet participated in the SIHH Salon International de la Haute Horlogerie—preceding event to Watches & Wonders—up until 2019.
Introducing: Roger Dubuis Excalibur Knights of the Round Table 'The Enchanter Merlin'
Roger Dubuis continues its epic horological quest through the second chapter of "The Tale of Merlin" with the new Excalibur Knights of the Round Table ‘The Enchanter Merlin’. This new watch limited to just 28 pieces transforms the mythical crystal palace built by Merlin for the ‘Lady of the Lake’ into a wearable work of art.
Introducing: Louis Erard X Vianney Halter Le Régulateur II World Tour. A Distinct Seconds Hand and Engraving by City.
In an industry where tradition sometimes takes precedence over innovation, and reverence for heritage can sometimes stifle creative expression, two forces have collided once again to shatter every expectation of what a watch launch should be. Louis Erard and Vianney Halter are back at it, orchestrating a horological revolution, one city at a time.
Introducing: Bell & Ross BR-X3 Blue Steel. Hands-on Review with Live Photos.
Bell & Ross has taken a bold evolutionary step with the new BR-X3 collection, transforming the iconic BR-03 foundation into something more advanced. The ‘X’ designation carries significant weight in the brand's nomenclature—borrowed from aerospace project code names, it signals experimental excellence and cutting-edge performance.
From the Editor: Celebrating 270 Years of Vacheron Constantin's History and Rarest Horological Treasures
Today, September 17, 2025 marks 270 years of uninterrupted history of the oldest watch manufacture in the world: Vacheron Constantin. As the world's oldest continuously operating watch manufacture, the Geneva-based maison has spent nearly three centuries perfecting the art of timekeeping, creating some of the most coveted and technically sophisticated timepieces ever conceived. For serious collectors, understanding Vacheron Constantin's remarkable journey through history—and the extraordinary rare references that punctuate its timeline—represents nothing less than a masterclass in horological excellence
Introducing: Vacheron Constantin Métiers d'Art 'Tribute to the Quest of Time'. Inspired by La Quête du Temps Clock.
As Vacheron Constantin marks its remarkable 270th anniversary, the Geneva-based manufacture presents another one of its most ambitious and technically sophisticated timepieces to date: the new Métiers d'Art Tribute to the Quest of Time, inspired by the just released La Quête du Temps Mécanique d'Art Clock. This extraordinary double-sided wristwatch represents three years of intensive development, resulting in a horological marvel that seamlessly blends cutting-edge innovation with centuries-old artisanal traditions.
Introducing: Vacheron Constantin La Quête du Temps Mécanique d'Art Clock. 6,293 Mechanical Components and 7 Years in the Making.
Vacheron Constantin marks its 270th anniversary with perhaps the most ambitious horological creation ever conceived: La Quête du Temps Mécanique d'Art. This extraordinary astronomical clock represents seven years of development, bringing together master watchmakers, artisans, engineers, astronomers, and renowned automatier François Junod in an unprecedented collaborative effort that transcends traditional watchmaking boundaries.
From the Editor: Celebrating Mexico's Independence with the Audemars Piguet Royal Oak Offshore 'Pride of Mexico'
Today, as Mexico celebrates its Independence Day, I reflect on the profound ways that timepieces can capture national identity and commemorative spirit. Few watches embody this concept as elegantly as the Audemars Piguet Royal Oak Offshore ‘Pride of Mexico’ limited edition—a horological tribute that transforms patriotic symbolism into wearable art.
Introducing: Panerai Luminor Marina Militare PAM05218. Modern Tribute to the 'Non-Matching' Hands Anomaly.
The new Panerai Luminor Marina Militare PAM05218 represents more than just another addition to the Italian manufacturer's catalog—it embodies the perfect marriage of history and contemporary design. For collectors who understand that true luxury lies in the stories etched into every component, this timepiece offers something increasingly rare: historical inspiration with modern refinement.
Introducing: Hermès H08 Full Titanium and H08 Bleu Saint-Cyr
In an era where horological innovation often sacrifices soul for spectacle, Hermès presents two new versions of the H08—a timepiece that translates the French maison's legendary craftsmanship into the precise realm of haute horlogerie. The Hermès H08 watch etches each moment with deliberate intention.
Introducing: Jaeger-LeCoultre Reverso Tribute Enamel 'Xu Beihong'. Where Art Meets Horological Heritage.
Few collections manage to seamlessly bridge cultural divides while honoring both artistic legacy and watchmaking tradition. Jaeger-LeCoultre's latest offering—the Reverso Tribute Enamel 'Xu Beihong' series—achieves precisely this delicate balance, creating what may be one of 2025's most culturally significant limited releases.
Introducing: Frederique Constant Classics Premiere Salmon and Blue on Steel Bracelet
At Geneva Watch Days 2025, Frederique Constant unveiled a compelling evolution of its beloved Classics Premiere collection. The brand elevates the Classics Premiere with stainless steel bracelets and introduces two stunning new colorways that merge vintage inspiration with contemporary wearability. The two new variants feature a striking blue and salmon dial. Still, perhaps more significantly, these models debut with a sophisticated steel bracelet that transforms the collection's aesthetic from dressy to versatile.
Introducing: Zenith DEFY Chronograph USM. When Swiss Icons Join Forces and Transcend Industries.
In the world of luxury collaborations, few partnerships feel as naturally aligned as the newly announced union between Zenith and USM Modular Furniture, based in Switzerland. Both brands emerged from the same Swiss artisanal tradition. Yet, their latest collaboration transcends mere marketing synergy to create something genuinely compelling: a collection that asks "what if?" and delivers an answer that feels both inevitable and surprising.
Introducing: Ferdinand Berthoud's 'Naissance d'une Montre 3' Project with Time Æon Foundation. Six Years of Hand-Making.
In an era where automated processes dominate manufacturing and artificial intelligence reshapes entire industries, Chronométrie Ferdinand Berthoud has undertaken a profound act of resistance. The Naissance d'une Montre 3 project represents more than the creation of eleven extraordinary timepieces—it stands as a testament to the irreplaceable value of human craftsmanship and the patient pursuit of horological excellence.
Introducing: A. Lange & Söhne 1815 Tourbillon Black Enamel Dial. Redefining Precision's Boundaries.
The 1815 Tourbillon family comprises three distinct interpretations: the foundational 750 pink gold model with an argenté dial, a limited platinum edition of 100 pieces featuring pristine white enamel with a red ‘12’ numeral, and this latest creation—50 platinum watches with deep black enamel dials. Each variant demonstrates how material choices can transform a timepiece's character while maintaining mechanical excellence.
Introducing: A. Lange & Söhne Richard Lange Jumping Seconds Pink Gold Dial
Nine years after its initial debut, A. Lange & Söhne has unveiled a new iteration of this remarkable timepiece, limited to just 100 pieces and distinguished by an arresting combination of an 18K white gold case, this time with a warm salmon 18K pink gold dial. At 39.9 mm in diameter and just 10.6 mm thick, this latest edition maintains the elegant proportions of its predecessor while delivering mechanical complexity.
Introducing: Speake-Marin Openworked Tourbillon Purple Hour
The independent Geneva manufacture unveils a captivating addition to their acclaimed One & Two Openworked collection. Few complications command as much respect as the tourbillon, and only a handful manage to reinvent this centuries-old complication with bold aesthetic vision. Enter Speake-Marin's latest masterpiece: the Openworked Tourbillon Purple Hour, just unveiled at Geneva Watch Days 2025.
