Fifteen years ago, Laurent Ferrier emerged from the quiet corners of Plan-les-Ouates, on the outskirts of Geneva, with a singular vision: to create watches that speak through restraint rather than ostentation. To mark this anniversary, the independent Genevan manufacture unveils the Classic Origin Beige ref. LCF036.R5.BR5, a timepiece that distills everything the brand represents into 40 mm of thoughtfully executed horological purity.
Introducing: Louis Erard 2340. A New Chapter in Integrated Bracelet Watch Design.
Five years into its bold new strategy, Louis Erard has made its intentions crystal clear: this is a brand unafraid to evolve. The latest proof? The Louis Erard 2340 is a watch that marks not just a new model, but an entirely new collection and design direction for the independent Swiss watchmaker.
Introducing: Hermès Arceau On Air! Celebrating the Nashville Boutique Opening.
When Hermès opens a boutique in a new city, the maison doesn't simply cut a ribbon—it creates a horological tribute. The new Arceau On Air! commemorates Hermès' first Nashville location and captures the soul of Music City through the house's mastery of miniature painting, transforming the iconic Arceau case into a wearable celebration of American musical heritage.
Insider: De Bethune DB28xs Yellow Tones. Hands-on with a Watch that is More than a Colorway Variation.
De Bethune reimagines its iconic DB28 in radiant yellow titanium, creating a 38.7 mm masterpiece that burns bright with horological innovation. Few manufactures possess the technical prowess and aesthetic vision to transform titanium into something resembling captured sunlight. We were able to go hands-on with the watch yesterday at the SIAR 2025 in Mexico City and we were blown away by the impressive yellow tones of the case.
Introducing: Furlan Marri Cornes de Vache Blue Sector. Vintage Soul Meets Swiss Made Accessibility.
There's something refreshing about a brand that understands why classic designs worked so well in the first place. Furlan Marri's latest Cornes de Vache collection is perhaps their most articulate statement yet. The collection debuted with two automatic references—White Sector, and Salmon Sector— and now the brand is adding the Blue Sector.
Introducing: A. Lange & Söhne Saxonia Thin in Platinum and Honeygold. Hands-on with Live Photos.
A. Lange & Söhne marks a significant moment in the Saxonia Thin narrative with two special editions that unite the collection's minimalist design language with materials of exceptional rarity. Available in 200-piece limited editions in the manufacture's proprietary Honeygold alloy ref. 211.052 and in platinum ref. 211.062, these pieces feature jet-black glossy onyx dials that create a striking contrast against their precious metal cases measuring 40 mm in diameter.
Introducing: Jaquet Droz Petite Heure Minute Platinum Camels Oriental Magic Unique Piece
In the rarified world of bespoke horology, few commissions capture the imagination quite like a nocturnal desert reverie frozen in time. Jaquet Droz has crafted something truly extraordinary with the Petite Heure Minute Platinum Camels Oriental Magic, a one-of-a-kind timepiece born from a collector's dream and brought to life through the unparalleled artistry of the brand's Studio 8 in La Chaux-de-Fonds.
Introducing: Panerai Luminor Marina Militare PAM05218. Modern Tribute to the 'Non-Matching' Hands Anomaly.
The new Panerai Luminor Marina Militare PAM05218 represents more than just another addition to the Italian manufacturer's catalog—it embodies the perfect marriage of history and contemporary design. For collectors who understand that true luxury lies in the stories etched into every component, this timepiece offers something increasingly rare: historical inspiration with modern refinement.
Introducing: Louis Erard Fil d'Or X Wire Art Switzerland. A 99-Piece Limited Edition Where Wire Art Takes the Center Stage.
In an era where technology advances at breakneck speed, leaving yesterday's innovations in its wake, Louis Erard has discovered something profound in the discarded remnants of our digital revolution. The new Louis Erard Fil d'Or represents more than just another limited edition timepiece—it embodies the beautiful collision between obsolete microelectronic precision and timeless horological artistry.
Introducing: Louis Erard Gravée Main. 50 Hours of Hand Engraving and No Two Pieces are Identical.
The Gravée Main represents a defining moment in Louis Erard's celebrated Métiers d'Art collection. This exceptional limited edition of 99 unique timepieces showcases the ancient art of hand engraving, transforming every metal surface into a masterwork of traditional craftsmanship. Each Gravée Main requires over 50 hours of meticulous handwork…
Introducing: Girard-Perregaux Laureato Skeleton Aston Martin Edition
The new Laureato Skeleton Aston Martin Edition from Girard-Perregaux represents something far more profound than a partnership—it embodies a shared philosophy where mechanical precision meets sculptural beauty, where Swiss watchmaking tradition converges with British automotive excellence.
Insider: M.A.D.Editions M.A.D.2. The Evolution of Accessible Haute Horlogerie, Even Better in Person.
In the rarified world of haute horlogerie, where six-figure price tags are as common as Swiss precision, the emergence of the M.A.D.Editions by MB&F represented something unprecedented, what we can call a genuine democratization of avant-garde watchmaking without compromise. What began as a gesture of gratitude has evolved into a masterclass in how to translate complex horological concepts into accessible luxury for watch lovers.
Introducing: Hermès Slim d'Hermès Faubourg of Dreams. A Celestial Journey Through Time.
The watch's refined silhouette speaks to both modern sensibilities and eternal elegance, channeling the distinctive aesthetic and imaginative universe that define Hermès. This exceptional timepiece serves as a canvas for master artisans, reimagining the iconic Faubourg of Dreams silk scarf in horological form.
Insider: Bvlgari Bvlgari 'Blu Incanto' Marble Dial Watch. Celebrating its 50th Anniversary with Marble Mastery.
The four new models unveiled for the 50th anniversary of the Bvlgari Bvlgari watch showcase Bvlgari's mastery across two different sizes and two hues of 18K gold. The ‘Verde Alpi’ green marble, sourced from the Italian Alps and set within warm 18K yellow gold cases—26 and 38 mm—, evokes the verdant hills surrounding Rome. The blue marble variants cased in 18K rose gold cases capture the infinite depth of Mediterranean skies and seas.
Introducing: Omega Revives Iconic Railmaster Design with New Gradient Dials
Omega's beloved Railmaster watch returns this year with fresh color gradients and a clean aesthetic that honors its heritage. Originally launched in 1957 as part of Omega’s ‘Professional Line’ trilogy, the Railmaster was specifically designed for railway professionals during an era of scientific advancement. It joined the Speedmaster—for racing drivers—and Seamaster 300—for divers—in Omega's functional professional collection.
W&W 2025: Rolex Perpetual 1908 with Settimo Bracelet ref. 52508 (Live Photos)
The exquisite Rolex Perpetual 1908 ref. 52508 now debuts on an innovative seven-piece link bracelet crafted entirely in 18K yellow gold. The new Settimo—seventh in Italian—bracelet brings unprecedented refinement and comfort to this elegant timepiece. Designed specifically for the Perpetual 1908 and its 39 mm 18K yellow gold case, the Settimo bracelet represents Rolex’s first metal bracelet dedicated to this collection.
W&W 2025: Chopard Alpine Eagle 41 XP CS Platinum (Live Photos)
Chopard debuts its first platinum iteration in the Alpine Eagle sports watch collection, marrying the refined proportions of the ultra-thin '41 XP' case with a redesigned bracelet. The Chopard Alpine Eagle 41 XP CS Platinum ref. 295396-9001 is equipped with a case measuring 41 mm in diameter and 8 mm in thickness, the watch is crafted from this exceptionally pure metal and showcases a 'Shades of Ice' blue gradient dial.
W&W 2025: Ferdinand Berthoud FB 3SPC.3 Pink and FB 3SPC.3 Black (Live Photos)
To celebrate the 10th anniversary of Chronométrie Ferdinand Berthoud, the brand welcomes two new limited editions in platinum —makes its first appearance in this collection with a mechanical movement with a cylindrical balance-spring—within the FB 3SPC.3 model in 20 pieces each, featuring distinctive PVD treatments in pink—not so pink—and black.
W&W 2025: Armin Strom One Week Skeleton Titanium (Live Photos)
The Armin Strom One Week Skeleton Titanium stands as a breathtaking testament to horological transparency—an open-worked masterpiece meticulously skeletonized to reveal the mesmerizing architecture of its mechanical heart. This new watch embodies the essence of skeletonization—a technique deeply embedded in Mr. Armin Strom's watchmaking philosophy and heritage.
W&W 2025: Bell & Ross BR-03 Skeleton Lum Ceramic (Live Photos). Celebrating 20 Years of an Iconic Watch.
This year marks Bell & Ross's 20th anniversary of boldness in watchmaking. Since introducing the revolutionary and iconic BR-01 watch in 2005—a design inspired by aircraft cockpit instruments—the brand has consistently challenged watchmaking conventions with its innovative approach. In 2025, the BR-03 Skeleton Lum Ceramic will continue this legacy, harmoniously blending the brand's heritage with cutting-edge technical innovations.