This weekend January 27-28, 2024 is the weekend for the legendary 24 Hours at Daytona Race now called The Rolex 24 at Daytona. Held annually at the Daytona International Speedway in Daytona Beach, Florida, it is considered one of the most prestigious races worldwide. A thrilling endurance race, The Rolex 24 at Daytona is the second most important endurance race in the world after the 24 Hours of Le Mans —24 Heures du Mans— in France.