Now, La Grande Maison breathes fresh contemporary allure into two of the Master Ultra-Thin collection's most beloved references with an exclusive grained copper dial that shifts from powdery softness to saturated warmth as light plays across its textured surface.
Introducing: TAG Heuer Formula 1 Chronograph Senna. The Spirit of the Greatest Driver Lives On.
Two striking new timepieces celebrate the enduring legacy of Ayrton Senna, one with a quartz movement and the other with a mechanical self-winding movement. What began in 1988, at the height of Brazilian driver dominance in Formula 1, evolved into one of the most meaningful ambassador relationships in watchmaking history if you are a racing fan. Now, more than three decades after Senna's passing, TAG Heuer honors his memory with two compelling new additions to the Formula 1 Chronograph family.
Introducing: Hermès Arceau Jour de Casting. When Man's Best Friend Becomes Metiers d'Art.
There's something delightfully subversive about Hermès placing impeccably groomed dogs on the dials of precious haute horlogerie timepieces. Yet here we are, face-to-face with Orson, Amy, and Taco—three charmingly mischievous canine portraits that transform the Arceau collection into a celebration of playfulness and exceptional artisanal craft.
Introducing: Vacheron Constantin Métiers d'Art 'Year of the Horse'. Artistic Mastery Meets 270 Years of Savoir-Faire.
Vacheron Constantin's Métiers d'Art collection has always represented something more ambitious than mere decoration. It's the Maison's commitment to keeping centuries-old crafts alive, relevant, and evolving. The latest addition—celebrating the ‘Year of the Horse’ in the ongoing Chinese Zodiac series—demonstrates exactly why this approach matters. Two 25-piece editions that transform the dial into a three-dimensional sculpture garden. This is what happens when technical excellence serves artistic vision.
Introducing: Louis Erard 2340 X Astro Boy. When Childhood Dreams Take Flight on Your Wrist.
Less than a week after the release of the new Louis Erard 2340 comes the first collaboration, a 178-piece love letter to manga's most human robot, built from titanium and powered by memories. The new Louis Erard X Astro Boy is the Swiss watchmaker's first venture into pop culture territory, and it achieves something genuinely unexpected: it evokes a genuine emotional response.
Introducing: Hermès Arceau On Air! Celebrating the Nashville Boutique Opening.
When Hermès opens a boutique in a new city, the maison doesn't simply cut a ribbon—it creates a horological tribute. The new Arceau On Air! commemorates Hermès' first Nashville location and captures the soul of Music City through the house's mastery of miniature painting, transforming the iconic Arceau case into a wearable celebration of American musical heritage.
Introducing: Girard-Perregaux Laureato FIFTY. Half a Century of Elegance and Innovation.
Fifty years is a significant milestone in watchmaking, particularly when the watch in question helped define a pivotal era in the watch industry. In 1975, Girard-Perregaux introduced the Laureato, a watch that carved its own distinctive path through the landscape of luxury sports watches. Now, to commemorate this golden anniversary, the manufacture unveils the Laureato FIFTY—a limited edition of 200 pieces that honors its heritage while embracing contemporary horological excellence.
Experience: Audemars Piguet Royal Oak Offshore 'Pride of Argentina'. A Timeless Tribute, a July 9th Celebration.
On this momentous July 9th, as Argentina celebrates 209 years of independence, we honor not just the nation's freedom from Spanish rule but also the remarkable timepiece that captured this historic milestone in horological form.
Introducing: Hermès Slim d'Hermès Faubourg of Dreams. A Celestial Journey Through Time.
The watch's refined silhouette speaks to both modern sensibilities and eternal elegance, channeling the distinctive aesthetic and imaginative universe that define Hermès. This exceptional timepiece serves as a canvas for master artisans, reimagining the iconic Faubourg of Dreams silk scarf in horological form.
Introducing: Tudor Pelagos FXD Chrono 'Yellow'. Featuring a Tachymetric Scale Engineered for Cycling Velocities.
Fabian Cancellara last raced in the Tour de France in 2016. Nine years later, he returns to cycling's greatest stage not as a competitor, but as the owner of Tudor Pro Cycling Team. To mark this homecoming, he wears a symbol of his legendary career: the new Pelagos FXD Chrono ‘Yellow’ produced in an exclusive run of just 300 pieces. Cancellara's Tour de France legacy is extraordinary.
W&W 2025: Grand Seiko E9 Spring Drive U.F.A. SLGB001 Platinum (Live Photos). An 80-Piece Limited Edition.
The new Grand Seiko E9 Spring Drive U.F.A. SLGB001 is cased in platinum and available in a limited edition of only 80 pieces to be exclusively sold at Grand Seiko Boutiques worldwide. The watch much like its High-Intensity Titanium counterpart, features a dial design that draws inspiration from the ice forests of the Kirigamine Highlands near the Shinshu Watch Studio.
W&W 2025: Montblanc 1858 Geosphere 0 Oxygen Mount Vinson Limited Edition (Live Photos)
A horological tribute to the final frontier of Alpinism is the new 1858 Geosphere 0 Oxygen Mount Vinson limited edition. Montblanc's celebrated 0 Oxygen collection reaches its zenith with a remarkable timepiece honoring one of mountaineering's greatest achievements.
Introducing: Girard-Perregaux Laureato Absolute Aston Martin F1 Edition. Gear Heads Rejoice with the Ultimate Motorsport Timepiece.
Buckle up, watch collectors and racing enthusiasts—Girard-Perregaux is about to blow your mind with the new Laureato Absolute Aston Martin F1 Edition. This isn't just another watch; it's a high-octane collaboration that screams performance from every millimeter in a limited edition of only 88 pieces.
Introducing: Panerai Radiomir 8 Giorni Eilean Experience Edition PAM01643
The new Radiomir 8 Giorni Eilean Experience Edition is limited to 30 pieces and invites its owners to an immersive journey through Sicily’s rich culture. This watch has a 45 mm Brunito steel case with a bronze bezel crafted from Panerai’s iconic yacht Eilean and boasts a grainy beige sandwich dial inspired by maritime sails.
Insider: IWC Big Pilot's Watch Perpetual Calendar TOP GUN 'Woodland'
The IWC Big Pilot’s Watch Perpetual Calendar is available in several special editions and some of the most popular ones are the TOP GUN editions in honor of the TOP GUN Academy that has been training naval aviators and flight officers in air combat tactics and techniques since 1969. Remarkably beautiful TOP GUN editions include the TOP GUN ‘Rodeo Drive’, the TOP GUN ‘Mojave Desert’, and the TOP GUN ‘Lake Tahoe’.
Introducing: Hublot Big Bang Unico Novak Djokovic with a Case Made of 25 HEAD Racquets and 32 Lacoste Polos
Inspired by Djokovic’s incredible record-breaking achievements, Hublot designed a watch that captures Hublot Ambassador Novak Djokovic’s agility on the court and highlights Hublot’s approach to sustainable innovation. Together, they present an extraordinary watch. The new Hublot Big Bang Unico Novak Djokovic is made of Djokovic’s HEAD racquets and Lacoste polos used by the tennis player and recycled to create this new material.
Introducing: Ulysse Nardin Diver NET Vendée Globe Limited Edition
As the Official Timekeeper of the Vendée Globe race, Ulysse Nardin is presenting a 300-piece limited edition Diver NET Vendée Globe which is inspired not just by the race and the courageous men and women who compete in it, but also by the company’s vision to produce sustainable watches that highlight the fragility of the world’s oceans and the impact of global warming.
Introducing: MB&F LM Split Escapement Eddy Jaquet Classic Novels Unique Pieces (Live Pictures)
After four years, MB&F collaborates once again with master engraver Eddy Jaquet announcing a eight new Pièces Uniques inspired by the great classics of youth literature. You may recall their previous collaboration with Eddy Jaquet, launched in 2020 and inspired by the novels of Jules Verne; that first series of eight unique pieces would go on to win the prestigious GPHG Artistic Crafts Award in 2021. Now, MB&F is delighted to release a second series of eight unique pieces, this time inspired by classic novels.
Introducing: Girard-Perregaux Laureato 'Aiiro' Japan Editions. Limited to 100 Pieces Each.
Girard-Perregaux marks the 160th anniversary of diplomatic relations existing between Switzerland and Japan with the release of two versions of the Laureato —a time and date and a chronograph. These models, celebrating the Maison’s longstanding ties with Japan, are limited to just 100 pieces each. The color of each dial is indigo blue, inspired by and paying homage to this Japanese color.
Insider: Bell & Ross BR-X5 Racing. A 500-piece Limited Edition in Microblasted Titanium.
Inspired by the Aero GT supercar and the design of stealth aircraft, the new Bell & Ross BR-X5 Racing watch dial adopts the codes of racing car instrument panels. It has a central seconds hand with a checkered graduation accurate to the quarter-second, with the minutes on the outer flange and the hours on the crystal of the dial.