Let me start this editorial by saying that KITH means nothing in my book. I am not into the so-called ‘luxury streetwear’ and I enjoy wearing things that are exclusive and not mainstream. For those of you as unfamiliar as I was with Kith, this is a U.S. fashion and lifestyle brand established in New York City in 2011 by Ronnie Fieg, a footwear and clothing designer who started his career as a stock boy at David Z. Even though Kith is not for me, I am still trying to grasp my head around the latest collaboration between TAG Heuer and this brand.