Swiss luxury watchmaker Roger Dubuis has unveiled its latest boutique within Vancouver's prestigious Maison Birks flagship store, marking a significant milestone as the brand celebrates three decades of exceptional horological craftsmanship in 2025.
Maison Birks stands as Canada's premier destination for luxury jewelry, fine timepieces, and exceptional gifts. With 17 locations spanning the country, including prestigious flagship stores in Calgary, Montreal, Toronto, and Vancouver, the company has established itself as the definitive Canadian luxury retailer. The brand's digital presence is equally impressive, featuring Canada's most extensive online collection of hard luxury goods through its sophisticated e-commerce platform. Additionally, the specialized Maison Birks Atelier provides expert servicing and maintenance for luxury timepieces, ensuring the longevity of clients' most treasured pieces.
Occupying 46 square meters on the ground floor of this iconic destination, the boutique showcases Roger Dubuis' distinctive approach to luxury through carefully curated design elements. The space masterfully blends contrasting materials—concrete paired with polished marble, and aluminum complemented by varnished wood—creating an atmosphere of sophisticated brutalism that defines the brand's aesthetic philosophy.
The boutique's centerpiece is a magnificent astral symbol that rises dramatically from the main wall through the ceiling, paying homage to this iconic motif featured across Roger Dubuis timepieces. Dynamic red accents throughout the street-facing windows and display counters create striking focal points that enhance each watch presentation.
Visitors can enter through the main doors or via a dedicated street entrance to discover the complete Excalibur collection, from the brand's most intricate complications to motorsport-inspired pieces. The thoughtfully designed space offers multiple discovery zones: an approachable presentation counter for hands-on exploration, an intimate lounge area for private consultations, and a distinctive entertainment corner in signature Roger Dubuis red, honoring the brand's collaborations with prestigious beverage partners.
"Joining forces with Maison Birks Downtown Vancouver, a true pillar of Canadian watchmaking heritage, represents an exciting chapter for Roger Dubuis," commented Laurent Toinet, Brand President for the Americas. "Vancouver's innovative spirit and contemporary culture align perfectly with our vision of expressive luxury, making this partnership feel completely natural."
The boutique welcomes visitors Monday through Saturday from 11:00 AM to 5:30 PM, inviting watch enthusiasts and collectors from Vancouver and beyond to experience Roger Dubuis' world of haute horlogerie. More information on Maison Birks here and Roger Dubuis here.
