Rolex opened Watches and Wonders Geneva 2026 with a quiet bombshell. The Cosmograph Daytona reference 126502 is the first Daytona configured in Rolesium—pairing Oystersteel with 950 platinum—and the first mostly-steel Daytona to be fitted with a Grand Feu enamel dial and a sapphire case back.
Posts tagged #Rolex
Introducing: Rolex Oyster Perpetual 36 Jubilee Motif Dial—Reference 126000 (Live Photos)
Rolex marks a century of the Oyster case patented in 1926 with a number of celebratory releases at Watches and Wonders Geneva 2026, and few are as immediately arresting as the new Oyster Perpetual 36. Rather than reach for precious metals or complications, Rolex turned to its own typographic heritage, reviving the Jubilee motif as the centerpiece of a multicolored lacquer dial that is as technically demanding as it is visually joyful.
Introducing: Rolex Datejust 41 White Rolesor Green Lacquer Ombré Dial—Reference 126334 (Live Photos)
There are Datejust updates, and then there are the ones that stop you mid-scroll. Watches and Wonders 2026 marks 100 years since Rolex patented the Oyster case—the world's first waterproof wristwatch case—and the brand is using the occasion to revisit some of its most enduring reference points.
Introducing: Rolex Day-Date 40 in Jubilee Gold with Green Aventurine Dial—Reference 228235JG-0003 (Live Photos)
Rolex doesn't introduce a new gold alloy often, and the last time was roughly two decades ago. At Watches and Wonders 2026, the brand unveiled Jubilee Gold, a proprietary 18K alloy developed and produced entirely in-house, and debuted it on the Day-Date 40 alongside a natural green aventurine dial.
Perspective: The Top 10 Largest Watch Brands in 2025—Rolex Reigns Supreme as the Industry Consolidates Around the Few
The latest watch industry figures paint a picture more of confirmation than revelation. Rolex continues to lead the watch industry, exceeding CHF 10 billion in estimated sales. Its revenues match the combined totals of the next five largest brands, including Cartier, Audemars Piguet, Patek Philippe, and Omega—ranked in order of importance.
Perspective: Top Ten Watches to Gift this Christmas—Some of My Favorites in 2025.
The 2025 watch releases have showcased an extraordinary collection of horological masterpieces that push the boundaries of craftsmanship, innovation, and luxury. From perpetual calendars and world time complications to elegant dress watches and revolutionary new movements, this year's releases represent the pinnacle of Swiss and German watchmaking artistry. For those seeking the ultimate gift for a discerning collector, here are ten of the most impressive timepieces from 2025.
Watch Shopping: Luxury Swiss Unveils New Rolex Boutique in the Miami Design District
Miami's Design District has long represented the convergence of art, architecture, and luxury—a neighborhood where Hermès sits alongside contemporary galleries and gourmet dining meets cutting-edge design. The district now welcomes a 4,900-square-foot temple to horological excellence that redefines what a Rolex boutique can be.
Perspective: The Best 5 Watches with Brown Dials Perfect for Thanksgiving
Brown dial watches offer sophisticated versatility, making them ideal Thanksgiving companions. Whether gathering with family or reflecting on the year's achievements, these five timepieces capture autumn's warmth while transcending seasonal trends. Each represents exceptional craftsmanship in precious metals that will be treasured for generations—watches worth being genuinely thankful for.
News: Rolex Oyster Perpetual Datejust Book by Wallpaper* and Nicholas Foulkes
Rolex has partnered once again with global design authority Wallpaper* to publish the first authorized book on the history of the Oyster Perpetual Datejust. The Datejust has long been considered the quintessential Rolex—the model that most embodies the brand's ethos of precision, reliability, and timeless design. Now, for the first time, the Geneva-based manufacture has opened its archives to tell the complete story of this icon in an authorized historical account.
Breaking News: Rolex Responds to Senator Warren's Inquiry About Trump U.S. Open Invitation
Just posted on the Honorable Senator Elizabeth Warren’s Instagram account. This is not a political post but watch worthy news. Rolex CEO Jean-Frédéric Dufour has issued a formal response to Senator Elizabeth Warren regarding the company's invitation to former President Trump for the 2025 U.S. Open Men's Final.
News: London Jewelers Opens New Rolex Boutique in East Hampton, New York. Among America's Most Elegant Rolex Boutiques.
London Jewelers has unveiled its latest Rolex boutique in East Hampton, New York, reinforcing the company's commitment to delivering exceptional luxury retail experiences. The new location aims to provide customers with more than just premium timepieces—it offers a comprehensive luxury shopping journey designed to engage all the senses.
W&W 2025: Rolex Perpetual 1908 with Settimo Bracelet ref. 52508 (Live Photos)
The exquisite Rolex Perpetual 1908 ref. 52508 now debuts on an innovative seven-piece link bracelet crafted entirely in 18K yellow gold. The new Settimo—seventh in Italian—bracelet brings unprecedented refinement and comfort to this elegant timepiece. Designed specifically for the Perpetual 1908 and its 39 mm 18K yellow gold case, the Settimo bracelet represents Rolex’s first metal bracelet dedicated to this collection.
W&W 2025: Rolex Land-Dweller Everose Gold Diamond-Set Bezel ref. 127385TBR (Live Photos)
One of our favorites from the new Rolex Land-Dweller lineup with its vibes matching the discontinued gold Rolex Beta 21 ref. 5100 “Texano“ and the discontinued Rolex Oysterquartz ref. 19018 in yellow gold, is the Rolex Land-Dweller Everose Gold Diamond-Set Bezel ref. 127385TBR. Its 40 mm Everose gold case is paired with an intense white honeycomb motif dial with a satin finish and set with 10 baguette-cut diamonds serving as its markers, and a bezel set with 40 baguette-cut diamonds.
W&W 2025: Rolex Cosmograph Daytona Oysterflex Turquoise Blue Lacquer Dial ref. 126518LN (Live Photos)
New in the Rolex lineup for 2025 is the new Cosmograph Daytona Oysterflex with a striking turquoise blue lacquer dial complemented by bold black counters. Reference 126518LN combines a 41 mm 18K yellow gold case with a distinctive turquoise blue and black dial, all secured with an Oysterflex bracelet and featuring a black Cerachrom bezel with a tachymetric scale.
W&W 2025: Rolex Sky-Dweller Bright Green Dial ref. 336938 (Live Photos)
The Rolex Sky-Dweller in 18K yellow gold now showcases a vibrant bright green dial complemented by an elegant Jubilee bracelet. The new Rolex Sky-Dweller reference 336938 has a total weight of 259 grams and it commands a very strong wrist presence.
W&W 2025: Rolex GMT-Master II Green Ceramic Dial in 18K White Gold ref. 126729VTNR (Live Photos)
Rolex presents a brand new 18K white gold left-handed GMT-Master II this time equipped with a green ceramic dial. This new reference 126729VTNR with its unique colorway and Rolex’s first-ever ceramic dial, it’s not just a watch, it’s a statement. Yes, that is correct. For the first time, the dial and the cerachrom bezel on the Oyster Perpetual GMT‑Master II in 18K white gold are totally in sync.
W&W 2025: Rolex Oyster Perpetual in Pistachio, Beige and Lavender (Live Photos)
Along with all the novelties from Rolex we have already brought you, Rolex presented three new colors for the Oyster Perpetual: lavender, pistachio, and beige. The three new colors are available for the stainless steel models in 28 mm, 31 mm, 34 mm, 36 mm, and 41 mm. These new dials are a great addition to the other dials that are still available.
W&W 2025: Rolex GMT-Master II Everose Tiger Iron Dial (Live Photos)
The Rolex GMT-Master II Everose and the 18K Yellow Gold models ref. 126715CHNR and ref. 126718GRNR, respectively, are now available with an ultra-rare and striking tiger iron dial. This natural stone is a unique metamorphic rock introduced by Rolex for the first time. Comprised of tiger’s eye, red jasper, and silvery hematite, the dial pulses with rich golden and orange hues.
W&W 2025: Rolex Land-Dweller Platinum Ice-Blue ref. 127336 (Live Photos)
The Rolex Land-Dweller Platinum Ice-Blue ref. 127336 is incredible with its ice-blue honeycomb motif dial and flat Jubilee bracelet. Regardless of its relatively smallish proportions, the watch is top-heavy, weighing 283 grams due to its high-density nature.
W&W 2025: Hands-on Review of the Rolex Land-Dweller 40 Stainless Steel ref. 127334 with Live Photos
We finally got to peruse all the new Rolex releases in metal, and we love the new Rolex Land-Dweller even more. In-person examination confirms how much this watch resembles the discontinued Rolex Oysterquartz ref. 17000, discontinued in the early 2000s. The latest Rolex reference 127334 is also available in 36 mm and Everose gold or Platinum.
