News: Audemars Piguet Ambassador LeBron James Visits 'La Manufacture' in Le Brassus.

Press Release

Audemars Piguet ambassador, crowned NBA champion as well as world’s Most Valuable Player for the second year running, LeBron James paid a one-day visit to the Manufacture in Le Brassus.

His visit included the Audemars Piguet Museum followed by a tour of the 'Manufacture des Forges' where he spent time in various ateliers including the Specialties and Grande Complication. “Visiting the Audemars Piguet Manufacture in Le Brassus for the first time was an amazing experience. It is such a beautiful place and I really enjoyed learning and seeing firsthand how the watch is made from beginning to end,” said LeBron after his visit.

LeBron James has written one of the most impressive pages in basketball history over the past couple of seasons, with consecutive regular-season MVP awards, consecutive NBA titles as well as NBA Finals MVP trophies bracketing two Olympic gold medals. He has become the third player in league history after Michael Jordan and Bill Russell to win back-to-back Finals MVP and regular-season MVP awards.

LeBron James perfectly embodies Audemars Piguet’s brand philosophy “to break the rules, you must first master them”. Striving for perfection and passionate for the game, he constantly reinvents and raises the bar for himself. A keen devotee of Haute Horlogerie, LeBron wears a Millenary 4101.

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