There's something refreshing about a brand that understands why classic designs worked so well in the first place. Furlan Marri's latest Cornes de Vache collection is perhaps their most articulate statement yet. The collection debuted with two automatic references—White Sector, and Salmon Sector— and now the brand is adding the Blue Sector. Each a thoughtful meditation on the sector dial design that captivated collectors in the 1930s. These dials enhance legibility through concentric circles and radial lines, a design that remains timelessly elegant nearly a century later.
Three Variations, One Vision
Each dial shares the same sector layout, executed through double stamping with applied Breguet-style indexes for depth and relief. The White Sector features sand-blasted finishing with blued steel hands. The Salmon Sector opts for grained surfaces with dark gunmetal PVD-coated hands. And the Blue Sector combines grained and circular brushed finishes for a dial that shifts beautifully in the light. Sapphire crystals with multi-layer anti-reflective and anti-fingerprint coatings protect each dial.
Those Lugs Deserve Your Attention
The collection takes its name from the distinctive "cornes de vache" or cow-horn lugs—a 1940s design language that remains one of watchmaking's most elegant solutions. These separately finished components connect via a bridge visible at 6 and 12 o'clock, old-school construction that speaks to an era when watchmaking was more craft than industry.
Furlan Marri incorporated dual spring-bar positions, ensuring proper strap fit with either straight or curved bars. The 316L steel case features alternating satin-brushed and polished surfaces, while circular graining extends from the interior to the decagonal screw-down case back.
Swiss Movement, Serious Finishing for the Price
At CHF 1,250, you might expect some corners to be cut. They're not. Inside beats a La Joux-Perret G100 automatic movement from La Chaux-de-Fonds, featuring Geneva stripes, snailing, blued screws, and a tungsten rotor with palladium coating for optimal winding efficiency.
The specs: 68-hour power reserve, 28,800 vph frequency, regulated to ±7 seconds per day. That rotor is engraved with Furlan Marri's motto: "Crafted with care, designed for details"—a promise visible only when you flip the watch over.
The Complete Package
Each watch includes two quick-release leather straps: the White Sector with black and deep blue, the Salmon Sector with black and khaki, and the Blue Sector with sand and light blue. All straps are Italian or French leather with signed, numbered pin buckles.
The stainless steel 37.5 mm case wears perfectly on various wrist sizes, while the 10.5 mm thickness keeps the profile refined. At 50 meter water resistance, these are watches meant for daily wear—and that feels honest.
Summary
Since their 2021 Kickstarter launch—which hit its goal in 35 seconds—founders Andrea Furlan and Hamad Al Marri have demonstrated genuine appetite for watches that respect heritage without being precious about it. Their Grand Prix d'Horlogerie de Genève Horological Revelation Prize wasn't a fluke; it recognized a brand that understands what collectors want: transparency, quality, and emotional connection.
The Cornes de Vache collection embodies this completely. These are contemporary watches that speak the design language of watchmaking's golden age. Priced right, they offer finishing and movement decoration that punches well above their price point.
Sticker Price CHF 1,250—approx USD 1,550. More info on Furlan Marri here.
