Located in the heart of Bal Harbour just north of Miami Beach, off of Collins Ave. and 96th, a brand new Audemars Piguet boutique was just opened a couple of weeks ago inside the Bal Harbour Shops.
The boutique includes a 990 sq. ft. space—located on the first floor next to David Yurman— with a very minimalistic design that clearly portrays Audemars Piguet's core values and brand essence. As soon as you walk in, you will be taken on a journey all the way to the home of the manufacture in Le Brassus.
Even though the boutique is very modern, it is still extremely inviting. Before you head into the boutique, you already know that you are in for a treat. As you walk in and are greeted by their friendly staff, core elements of the earth are present in the materials utilized in every single corner of this magnificent space.
Once inside, you will notice sleek slate floors, modern wooden walls, polygonal stone blocks —serving as the base for the wooden counter tops—, high-tech screens, rocks covered with moss, brass sculptures, nicknacks and a large chandelier that illuminates the space.
On the left side as you walk in, next to a beautiful white lacquered indented shelving unit, you will find a super-sized nine panel video wall looping images of nature and landscapes from the Vallée de Joux. On the opposite side, a smaller LED screen is looping horological footage from the manufacture and watches in the collection. At the lounge bar area, feel free to help yourself to some of the most delicious 'macarons' that taste just as authentic as if you were in Paris at Pierre Hermé on Rue Cambon —just a block away from the Audemars Piguet boutique on Rue Saint Honoré.
As you walk around, you'll notice that employees are well trained to make adjustments to bracelets. By the loupe and tool set he was using, we can tell that you won't leave with a scratched bracelet.
As you look around for that next piece that you want to buy, you'll notice the attention that has been put forth to every single detail at the boutique. From the flowers to the bronze sculptures —that appear to be made by Swiss sculptor Giacometti. The displays are unique and well lit showcasing the watches in pure harmony. Fantastic pieces, complications and key references across the different Audemars Piguet lines are on display. Now pick what you want to try on.
Once you pick your favorite watch to peruse, have a seat on the comfortable, perfectly designed chairs and take a deep breath. Take all of the imagery and the boutique design inside you, all the way to your core. You are here for a reason and you know it.
Now, admire the design and craftsmanship of that gorgeous Royal Oak Extra-Thin Tourbillon ref. 26510ST.OO.1220ST.01 you've been wanting for a long time or perhaps the Royal Oak Tourbillon Chronograph in gold. Choices, choices and more choices. The endless storyline in the life of a watch collector.
As you make another round throughout the boutique, the antique pocket watch from the Audemars Piguet Museum catches your attention. Then, you admire the antique Ingold Fraise horological tool —used to cut movement wheels and their teeth— that is sitting on the upper shelf right above the pocket watch. As you look at the LED screen to the right of those two objects, you just can't stop watching the video that is playing and showing you how these masterpieces are made. You are more than ready to get one.
While you are there and as you make up your mind, enjoy looking at pieces like the Millenary Minute Repeater with AP Escapement ref. 26371TI.OO.D002CR.01 —a limited edition of 8 pieces in Titanium and anthracite dial— and the Jules Audemars Chronometer with AP Escapement in Platinum ref. 26153PT.OO.D028CR.01.
After purchasing that new timepiece, you leave through the door feeling fulfilled after your experience at the beautiful boutique. You are happy, excited and looking forward to sharing your unveiling thread on an online watch forum. Mission accomplished.
As you walk back into the shopping center atrium, you stop by the koi fish and turtle pond outside the boutique. As you look at the koi fish, the orange color on them makes you think about the new Royal Oak Offshore Ceramic Diver and its orange accents. As you are getting ready to leave, you turn back and take a last look at the boutique wondering when you will be back to peruse the new Ceramic Diver and add it to the collection.
Special thanks to Audemars Piguet for allowing us to come visit the boutique and take all of these pictures for our story.
For more info click here.
Bal Harbour Shops
9700 Collins Avenue, Space #159
Bal Harbour, FL 33154
Phone number: 305.864.6776
Toll Free: 866.595.9700
Monday - Saturday 10 AM – 8:45 PM
Sunday 12noon – 5:45 PM