Experience: A Day at the IndyCar Series Firestone 600 with Armin Strom. A Perfect Day at the Garages and the Pits of the Texas Motor Speedway.

Last Monday, we brought you the news about the new Armin Strom Max Chilton Edition Edge Double Barrel right here. For the unveiling of the watch, we spent an unforgettable day with our friends from Biel at the Texas Motor Speedway in order to watch the IndyCar Firestone 600 race in Fort Worth, Texas. With a rainy forecast ahead of us, we geared up with our Armin Strom Edge Double Barrel and decided to spend most of the time inside the Chip Ganassi Racing Team hospitality tent and the garages.

Experience: Penhaligon's Halfeti Eau de Parfum. Leathery Like the Hornback Strap on the Armin Strom Tourbillon Skeleton Air.

Using the finest rare ingredients, from hand squeezed Bergamot, to jasmine at twice the price of gold, Penhaligon's was founded in London in 1870 by its founder William Penhaligon, an Englishman living in an age of excess and flamboyance, William was witty, wildly creative and always inspired by the unusual. Hammam Bouquet was Penhaligon's first scent, dreamed up by William in 1872 after inhaling the steam and sulphurous aromas of his neighbouring Turkish baths.

Insider: Officine Panerai Luminor Marina 1950 3 Days PAM 1312. Hands-on with the Newest Panerai with Calibre P.9010.

Just a month ago, we brought you the news on twelve new Panerai timepieces being unveiled in Florence, Italy as part of the Panerai Exhibition 'Panerai Dive Into Time' right here . Today, we bring you our hands-on review of the new Panerai Luminor Marina 1950 3 Days PAM 1312, which replaces the Panerai Luminor Marina 1950 3 Days Automatic PAM 312. A considerable reduction in the thickness and weight of the case is a feature of the new Luminor Marina collection and we've finally been able to peruse some of the new watches to bring you our impressions on them.

Experience: Louis Vuitton America's Cup World Series Chicago. A Perfect Weekend with Bremont and the Oracle Team USA.

This past weekend, June 10th, 2016, the Louis Vuitton America's Cup World Series —LVACWS— a.k.a the 'Auld Mug' took place for the very first time in fresh water. The setting, Chicago's Lake Michigan lakefront and Navy Pier. Since Bremont is the timing partner for the America's Cup and one of the partners for the Oracle Team USA —the defending champion—, we were invited as one of their special guests. The Louis Vuitton America's Cup is a trophy awarded to the winner of the America's Cup match races between two sailing yachts.

Insider: Rolex Submariner Hulk ref. 116610LV. Our Favorite Sub at the Moment.

Last month, we published our hands-on review of the Rolex Explorer II ref. 216570 White dial a.k.a Polar here, after a long hiatus from publishing any Rolex related content. While our interest in Rolex timepieces diminished as their watches became a little more flashier and less 'toolish', the Rolex Submariner Date ref. 116610LV a.k.a 'The Hulk' is yet another one of those pieces that has something special that made us gravitate back into the brand.

Insider: Presenting the New Armin Strom Max Chilton Edition Edge Double Barrel. Hands-on Review & Live Pictures of a Very Unique 8-Piece Limited Edition.

This past Sunday June 12, 2016, our friends from Armin Strom unveiled a very special limited edition of the Edge Double Barrel —their newest and hottest watch released just a few months ago during Baselworld 2016. The new Armin Strom Max Chilton Edge Double Barrel was designed along with British pro racing driver Max Chilton, a friend and brand ambassador of Armin Strom. The new Max Chilton Edition Edge Double Barrel was unveiled at the Texas Motor Speedway with Max Chilton himself sporting his very own piece.

Insider: Hublot Big Bang Ferrari Brasil Limited Edition. A 75-Piece Special Edition with 25 Pieces in King Gold and 50 in Carbon Fiber.

Since the Rio 2016 Olympic Games are right around the corner, how about we bring you some Brazilian relevant content. While Omega is the official timekeeper of the Olympic Games, the Hublot Big Bang Ferrari Brasil Limited Edition is one of those watches that makes a lot of sense wearing, as we prepare for the most important sports competition in the world. The Hublot Big Bang Ferrari Brazil is available in a limited edition of 75 pieces —50 pieces in Carbon Fiber and 25 pieces in King Gold.

News: Arnold & Son Releases a New Version of the Golden Wheel. A 125-piece Limited Edition with Black ADLC Treated Dial Plate and Black Numerals.

With a rich British watchmaking heritage that dates back to the 18th century, Arnold & Son masterfully reinterprets history with a visionary eye to the future. Underscoring its watchmaking prowess, Arnold & Son regularly unveils complicated watches with a unique twist. The patented Golden Wheel deftly reflects the brand’s ingenuity and commitment to Haute Horlogerie. The first Arnold & Son Golden Wheel was released at Baselworld 2015 and we brought you our hands-on review here.

Insider: Vacheron Constantin Patrimony Traditionnelle World Time ref. 86060. Hands-on with a Worldtimer with Simultaneous Reading of all 37 Time Zones.

The Vacheron Constantin Traditionnelle World Time ref. 86060/000R-9640 is one of the most complete worldtimers in the market providing the time for all 37 different time zones including those that are affected by half or quarter hour increments. The Vacheron Constantin Traditionnelle World Time ref. 86060 is available in now available in four different variations, since at the end of 2015, the Maison launched two new models of the Traditionnelle World Time in either 18K white gold or 18K 5N pink gold sublimated by a gold map in the center of their dials.

Insider: Zenith Elite Chronograph Classic Blue. Hands-on with a Very Elegant Vintage Looking Timepiece.

Faithful to the Zenith legacy and powered by the new automatic high-frequency calibre El Primero 4069, the new Zenith Elite Chronograph Classic Blue ref. 03.2272.4069/51.C700 is the latest addition to the entry-level Elite collection from Zenith. The Elite Chronograph Classic was originally launched at Baselworld 2015 with a silver-toned sunray pattern dial and now this stunning blue sunray dial made its appearance earlier this year. After perusing both the silver dial reference and this one, the latter is definitely the one we would consider purchasing.

Posted on June 6, 2016 and filed under Zenith.

Experience: IWC Big Pilot's Watch Edition Muhammad Ali. A Tribute to the Legend and to the Greatest of All Time.

Muhammed Ali —Cassius Marcellus Clay Jr.— passed away last night June 3 , 2016 after a 32-year long battle with Parkinson's disease. Today, let's remember the 'Greatest of All Time' and the 'Sportsman of the Century' with a special watch that was presented by IWC more than four years ago at the end of March of 2012. The IWC Big Pilot’s Watch Edition Muhammad Ali in white gold is a unique timepiece that was created and auctioned by IWC to benefit Muhammad Ali's charity. Selling for an impressive winning bid of $60,000 USD, this special watch also marked Muhammad Ali's 70th birthday.

Insider: Rolex Cosmograph Daytona Cerachrom Bezel ref. 116500LN. Hands-on with the Hottest Watch of the Summer of 2016, Already Selling Above Retail.

Released less than three months ago —on March 16, 2016— at Baselworld 2016 as we reported here, the new Rolex Cosmograph Daytona with Cerachrom bezel ref. 116500LN quickly started to arrive at the Rolex authorized dealers throughout the U.S. Just within days from its arrival, the frenzy caused by collectors trying to get their hands on this new watch, is already pushing its price outside the ADs as high as $22,000 USD —that's close to 70% above retail. Clearly one of those situations were supply and demand are dictating the final value of the watch.

Insider: Hautlence Atelier Playground Labyrinth 01 & 02. Hands-on with a $12,500 USD Wrist Object that Looks Like a Watch but It is Not One.

It looks like a watch but it is not one. It's meant to be worn like a watch, but it is not one. It is made by a 'haute horlogerie' brand but has nothing to do with horology. What is it? It's a wrist toy meant for watchlifestylers who think that money is no object and that Hautlence refers to as "an entirely essential yet fundamentally useless object"; however, this useless wrist object sells for CHF 12,000 Swiss Francs —approximately $12,500 USD. Founded in 2004, Hautlence shook the watchmaking world by revolutionizing the way we tell time.

News: The Audemars Piguet Museum Buys the Largest Collection of Vintage Audemars Piguet Timepieces from the Hands of Marcus Margulies the owner of MARCUS and Time Products. Simply Epic.

The Audemars Piguet Museum has recently acquired the Time Products vintage watch collection of Audemars Piguet timepieces. This is the most significant private collection of Audemars Piguet vintage watches worldwide and it was put together over 27 years by Marcus Margulies. The widely diverse creations have been meticulously selected and curated over time before returning home to Le Brassus this year.

Posted on May 31, 2016 and filed under Audemars Piguet, News.

News: Presenting the new Zenith El Primero Chronomaster 1969 Cohiba Edition. Celebrating the 50th Anniversary of the Legendary Habano Maker.

To celebrate the 50th anniversary of the founding of Cohiba —the most prestigious and luxurious hand rolled cigar brand in the world—, Zenith is presenting the new Zenith El Primero Chronomaster 1969 Cohiba Edition. Created in 1966, today Cohiba is celebrating half a century of existence. At its side on the occasion of this anniversary, Zenith is presenting a limited series of its legendary El Primero chronograph, with 50 watches in 18K rose gold and 500 in stainless steel, all featuring a Havana brown dial and emblematic Cohiba motifs.

Experience: The Worldwide Launch Event of the New Vacheron Constantin Overseas Collection. An Amazing Evening at The High Line in New York City.

This past Wednesday May 25th, 2016, we were invited to the worldwide launch of the new Overseas collection from Vacheron Constantin in New York. The ultra exclusive event that took place at The High Line, was nothing but spectacular and very tastefully done. We really could've not thought of a better city and venue for this event. While we had already seen the new pieces from the revamped Overseas collection at the SIHH 2016 as we reported here earlier this year; we were eager to see in person the new Overseas World Time unveiled just two weeks ago as we brought you the news here.

Insider: Patek Philippe Nautilus ref. 5712. One of the Most Iconic Nautilus Models.

The Patek Philippe Nautilus ref. 5712/1A-001 in stainless steel, is one of the most iconic Nautilus models as it was originally released as ref. 3712/1A in 2005 and produced for less than a year. Fitted with a date indicator, moon phases and a power reserve indicator, this reference is simply awesome. The Nautilus ref. 5712 stays true to the design cues of the original Nautilus ref. 3700 and its predecessor ref. 3712. The Patek Philippe Nautilus ref. 5712 is available in 18K white gold and 18K rose gold on crocodile strap and in stainless steel with matching stainless steel bracelet like the one we have here.

Insider: Presenting the New MB&F Legacy Machine No.1 LM1 Silberstein. Hands-on with This Very Unique Looking 12-piece Limited Edition.

In 2009, MB&F approached Alain Silberstein to create its very first piece of ‘Performance Art’, the result was the MB&F HM2.2 ‘Black Box’. For this new Performance Art series with Silberstein, the creative minds at MB&F have taken the Legacy Machine No.1 and tweaked it resulting in three watches available in a super exclusive limited edition of 12 pieces each —titanium, black titanium and 18K red gold.

Insider: Angelus U40 Racing Tourbillon Skeleton. Hands-on with a Very Sporty Tourbillon.

As part of its return to the forefront of cutting-edge Swiss watchmaking, Angelus presented the Angelus U40 Racing Tourbillon Skeleton during Baselworld 2016 earlier this year. The U40 Racing Tourbillon Skeleton is powered by the A-300 in-house tourbillon movement, which was developed from the bottom up to enhance its three-dimensionality and sculptural beauty while boosting its performance and shock-resistance.

Insider: Zenith El Primero 36,000 vph Openworked. Hands-on with a Very Edgy and Contemporary El Primero Chronograph.

Following some of the design cues of the El Primero Lightweight, the new Zenith El Primero 36,000 vph Openworked brings the beauty of a partially skeletonized dial to one of the most iconic chronographs from this manufacture from Le Locle. Fitted with a 42 mm stainless steel case with the traditional pump pushers, the dial of the new Zenith El Primero 36,000 vph Openworked maintains the traditional light grey-anthracite-blue color scheme of the iconic El Primero chronograph.