SIHH 2016: Presenting the new Greubel Forsey Signature 1 Unique Edition. The Point of Entry to the Brand in Stainless Steel at 150,000 Swiss Francs.

Today, we bring you a new watch that left many in awe at the SIHH 2016 Salon International de la Haute Horlogerie. The new Greubel Forsey GF01 Signature 1 Unique Edition was presented as the point of entry watch into the Greubel Forsey brand. This watch not only represents a new era for Greubel Forsey, but it also revives a popular concept dating back to the 18th and 19th centuries known as 'subscription watch' and made popular by Abraham-Louis Breguet.

Rare Bird: Armin Strom Tourbillon Fire Diamond-Set. Just Because Diamonds Can Be Very Tastefully Done on a Watch of this Caliber.

At the end of last year we ran into this rare bird. This unique piece from Armin Strom, is inspired by the design of the Armin Strom Tourbillon Fire —full 18K rose gold piece— but fitted with a very unique baguette diamond-set bezel with 45 VVS1 diamonds with a total weight of 2.8 carats. The case measuring 43.4 mm x 13 mm is made of 18K rose gold and the diamond set bezel is a one-off piece rarely seen from the masters of skeletonization out of Bern.

Posted on February 15, 2016 and filed under Armin Strom.

SIHH 2016: Presenting the new MB&F Sherman Limited Edition Desk Clock. Hands-on Live Pictures & Pricing.

Continuing their collaboration with L'Epée 1839 —Switzerland's only specialized high-end clock manufacture— MB&F presents another amazing clock at the SIHH 2016. As we go hands-on with the new Sherman —a cute little robot— that doesn't walk, talk, weld cars, or roam Mars, but that tells time and puts a smile on your face every time you look at it. Conceived and developed by MB&F and engineered and crafted by L’Epée 1839, Sherman is the result of Maximilian Büsser’s on-going quest to revisit his childhood, during which he hankered for a robot friend.

SIHH 2016: Presenting the new IWC Pilot's Watch Mark XVIII Top Gun Miramar. Hands-on Live Pictures & Pricing.

Presented at the SIHH 2016, all three models in the Top Gun line from IWC had undergone a few modifications. The new IWC Pilot's Watch Mark XVIII Top Gun Miramar ref. IW324702 features all these modifications making it ultra appealing. First, instead of a soft strap, the watch now features an embossed calfskin strap that looks like a nylon fabric strap in military green.

Posted on February 11, 2016 and filed under SIHH 2016, SIHH, IWC.

Experience: Visiting the Jaeger-LeCoultre Manufacture in Le Sentier, Switzerland. A Once in a Lifetime Watch Experience.

Visiting the Jaeger-LeCoultre Manufacture is one of those things that every watchlifestyler should do at least once in their lifetime. Jaeger-LeCoultre is one of the most legendary watch brands with a very rich history that dates back to 1833, when in the remote mountains of Jura, inventor Antoine LeCoultre revolutionized the art of horology and turned the Vallée de Joux into the cradle of fine Swiss watchmaking.

Posted on February 10, 2016 and filed under Travel, Jaeger-LeCoultre.

Insider: H. Moser & Cie. Swiss Alp Watch. Hands-on and Live Pictures with the Mechanical Watch that is Going Against the Smartwatch.

With more than 6 million units sold in 2015, producing a turnover in excess of 6 billion dollars, the smartwatch market exploded in the past 12 months, driven by the giants of the electronics industry. With R&D budgets of more than 8 billion dollars, a figure higher than the turnover of even the largest Swiss watchmaking group, the market leaders have barely begun, and they will once again revolutionize this market and change consumer behavior.

Posted on February 9, 2016 and filed under H Moser & Cie, Other Brands.

Insider: Armin Strom Manual Fire. This Level of Watch in 18K Gold at this Price Point, is Simply a Great Deal.

The Armin Strom Manual Fire ref. RG11-MF.90 is one of the four watches within the entry level Manual collection for this Swiss manufacture from Biel/Bienne. While the words 'entry level' might typically convey lower price point in the watch category; when it comes to independent watch manufactures like Armin Strom, we are talking more about a price point situated above the $10K USD mark and in the case of this 18K rose gold piece right above $20K —which is not bad at all for a piece of this calibre in gold.

SIHH 2016: Presenting the new Laurent Ferrier Galet Classic Square Tourbillon Double Spiral. Hands-on Live Pictures & Pricing.

A recipient of the 'Horological Revelation Prize' at the 15th Grand Prix d’Horlogerie de Genève —GPHG— and with a name that gets confused quite often with the Laurent Perrier champagne,  Laurent Ferrier is one of those independent brands that holds a special aura with its clean simple designs where the craftsmanship makes the difference. Laurent Ferrier was one of the nine brands that were invited this year to the new 'Carré des Horlogers', to show their novelties for the very first time at the 2016 SIHH Salon International de la Haute Horlogerie Genève.

SIHH 2016: Presenting the new A. Lange & Söhne Saxonia Thin. Hands-on Live Pictures & Pricing.

Here's the sixth of the seven new watches launched by A. Lange & Söhne at the SIHH 2016 Salon International de la Haute Horlogerie Genève. The new A. Lange & Söhne Saxonia Thin with a new face. The Saxonia Thin distills the characteristic features of a Lange watch in svelte proportions. With a newly designed dial and case, the so far thinnest timepiece from the eminent Saxon watchmakers stands out with even more stunning looks.

SIHH 2016: Presenting the new HYT H1 Iceberg2. Hands-on Live Pictures & Pricing.

Originally launched in 2014, the HYT H1 Iceberg now makes its appearance at the SIHH 2016 Salon International de la Haute Horlogerie in a new iteration named HYT H1 Iceberg2. This new piece, crafted in the colors of the sky and the sea, is a limited edition of 50 pieces and will be available in stores as of March 2016. The new SIHH 2016 HYT H1 Iceberg2 is fitted with a titanium case measuring 48.8 mm in diameter and a thickness of 17.9 mm just exactly like the H1 Iceberg, but this time, featuring a strikingly beautiful grand feu enamel minute dial in blue and hour numerals on the flange also in blue.

Posted on February 5, 2016 and filed under HYT, SIHH 2016, SIHH.

SIHH 2016: Presenting the Greubel Forsey GF04 Double Balancier. Hands-on Live Pictures & Pricing.

Without a doubt one of our favorite watches at the SIHH 2016 Salon International de la Haute Horlogerie, the new Greubel Forsey Double Balancier brings a stunning work of horological art to the table. Available in a limited edition of only 33 pieces in white gold the Double Balancier is the first Double Balancier à Différentiel Constant.

SIHH 2016: Presenting the new IWC Pilot's Watch Mark XVIII Edition 'Le Petit Prince'. Hands-on Live Pictures & Pricing.

Here's another one of our favorite pieces from IWC this year at the SIHH 2016 Salon International de la Haute Horlogerie Genève. For three years now, IWC has returned to the theme of Saint-Exupéry’s 'Little Prince' with special editions. At the SIHH 2016, four Pilot’s Watches were presented featuring the typical midnight blue dial and brown calfskin strap with beige contrast stitching, typical of the 'Le Petit Prince' limited editions.

The Watch Collectors: Meet Nick Boulle. Second Place at the 54th Rolex 24 at Daytona and a Huge Watch & Porsche Guy.

Today, we start a new section within our Collector's Corner. The new section named 'The Collectors' will feature watch collectors around the globe in their element. We will be talking watches with them and of course about other luxury things they love regarding the good life. Without more preamble, let's go straight to meet our first featured collector.

SIHH 2016: Presenting the new Audemars Piguet Royal Oak Concept Supersonnerie. Hands-on Live Pictures & Pricing with the Loudest Water Resistant Minute Repeater Tourbillon Chronograph.

Last year, Audemars Piguet presented the Royal Oak Concept Acoustic Research Episode 1 and we brought you our live pictures and hands-on here. This year, at the SIHH 2016 Salon International de la Haute Horlogerie Genève, the Royal Oak Concept Acoustic Research Episode 1 presented last year, turns into a reality and a regular production timepiece for this manufacture. The new SIHH 2016 Audemars Piguet Royal Oak Concept Supersonnerie is one of those watches that we like to call 'what dreams are made of'. For lovers of minute repeaters, not only this is a Tourbillon Chronograph, but in our opinion what should've been labeled the 'world's loudest water-resistant minute repeater'.

News: Pre-Baselworld 2016 Girard-Perregaux Presents the New Laureato 2016 Limited Edition. The Return of an Iconic Watch Originally Launched in 1975.

To celebrate the 225th anniversary of their manufacture, Girard-Perregaux is bringing back the iconic Girard-Perregaux Laureato. The GP Laureato was originally launched in 1975 as a competitor to the Audemars Piguet Royal Oak with a very similar type of case design with flat top around the bezel, and also sporting an octagonal-shaped bezel. The case was in between a Royal Oak and an IWC Ingenieur SL.

SIHH 2016: Presenting the new De Bethune DB25 World Traveller. Hands-on Live Pictures & Pricing.

This year, was the first year that the Fondation de la Haute Horlogerie invited some of the independent brands into the 26th edition of the SIHH 2016 Salon International de la Haute Horlogerie Genève. In a new section named the 'Carré des Horlogers', nine top independent brands —artisan-creators as referred to by the SIHH— had the opportunity to show their novelties for the very first time at the Salon.

Experience: Richard Mille RM S05 Fountain Pen in NTPT Carbon. Hands-On Live Pictures of the $105,000 USD Mechanical Pen.

ust as if the other two novelties presented by Richard Mille at the SIHH 2016 Salon International de la Haute Horlogerie Genève weren't impressive enough, the king of NTPT carbon timepieces unveiled a mechanically operated fountain pen out of this world. The new Richard Mille RM S05 Fountain Pen in NTPT Carbon, priced in excess of a $100K USD is one of those luxury objects that are beyond fascinating.

SIHH 2016: Presenting the new Roger Dubuis Excalibur Automatic Skeleton Carbon. Hands-on Live Pictures & Pricing.

Just in case men were feeling a little neglected at the SIHH 2016, considering that the main focus of the Roger Dubuis novelties was around ladies' pieces, the brand decided to present the new Roger Dubuis Excalibur Automatic Skeleton in carbon and in stainless steel. First presented at the SIHH 2015, the Excalibur Automatic Skeleton became Roger Dubuis’ first non-tourbillon skeleton timepiece, powered by its first skeletonized automatic movement.

News: Our New Mobile App is Out and Ready for Download at the Apple AppStore. Don't Miss Out a Single Update.

The new Watch Collecting Lifestyle App for iPhone and iPad is out and ready for download at the Apple AppStore. You can download immediately by clicking here. This is finally the App that watch collectors and our readers were waiting for. The app runs smooth, is up-to-date, very informative and everything you had asked us for. Give it a try and let us know what you think.

Posted on February 1, 2016 and filed under News.

SIHH 2016: Presenting the new IWC Big Pilot's Watch Spitfire in 18K Red Gold. Hands-on Live Pictures & Pricing.

This year at the SIHH 2016 Salon International de la Haute Horlogerie, the iconic IWC Big Pilot's watch got a facelift. In the case of the IWC Big Pilot’s Watch line, IWC has taken a step back to the roots of the original model. The triangular index is once again positioned below the chapter ring, while the numerals appear slightly bolder and the five-minute indices a little slimmer.