Geneva Tourism launches inaugural ‘Geneva Watchmaking Guide’ in collaboration with the Fondation de la Haute Horlogerie. The meticulously curated 175-page guide is a journey through horological history, showcasing Geneva's centuries-old tradition of watchmaking and designed to immerse tourists in the birthplace of haute horology. Geneva has been the epicenter of watchmaking for centuries, and now there's finally a comprehensive guide to help visitors unlock the city's rich horological heritage.
More Than Just a Tourist Guide
The Geneva Watchmaking Guide is no ordinary city guide. Elegantly designed in a high-quality hardcover format, this pocket-sized volume brings together everything visitors need to explore Geneva's watchmaking universe: historical monuments, watch manufacture visits, immersive experiences, and themed events. The bilingual guide, available in both French and English, covers the history of watchmaking, the great Maisons, the industry's economy, technical specifications, and the extraordinary diversity of this iconic Genevan industry, all presented through interviews, experiences, and illustrations.
"Haute horology is much more than just the art of measuring time: it is a culture of high standards, details, and tradition," says Aurélie Streit, Vice President of the Fondation de la Haute Horlogerie.
"This guide provides the key to unlocking a better understanding of this exceptional world. Through our collaboration with Geneva Tourism, we have one shared ambition: to make this rich culture accessible to all, and to promote Geneva's expertise in watchmaking to an ever-wider audience."
A Tradition of Excellence
Geneva's connection to watchmaking runs deep. As the birthplace of timepieces, the city has been at the center of the watchmaking world for centuries. This new guide invites visitors to discover this living tradition, whether they're seasoned horological enthusiasts or curious travelers wanting to understand what makes Geneva tick.
"This guide pays tribute to an essential part of Geneva's DNA, while also inviting visitors to discover this tradition," says Adrien Genier, Director General of Geneva Tourism. "It is aimed as much at watchmaking enthusiasts as it is at curious visitors who want to discover what makes Geneva tick, encompassing both heritage and contemporary creativity."
How to Get Your Copy
The keepsake print edition is priced at CHF 29.50—approximately GBP 28 or USD 37—per copy. It will be available for purchase at the Geneva Tourism information point in Cornavin station, as well as in select hotels, museums, and bookstores. For those who prefer digital access, the guide can also be ordered through the Geneva Tourism website, with digital versions available for convenient access to the city's rich culture of watchmaking.
The Geneva Watchmaking Guide joins the Geneva Food Guide, launched in 2024, to complete the Geneva Guides collection, offering visitors comprehensive resources to explore the city's culinary and horological traditions. With this new guide serving as a map, visitors to Geneva can embark on a personalized journey through horology, one that promises to reveal the living legacy of watchmaking in a city that has defined the craft for generations.
More info on the FHH here and the guide here.
Note: All Photos @Genève Tourism
