Tudor has announced its return to competitive sailing as the title partner of Alinghi for the 38th edition of the America's Cup, scheduled for summer 2027 in Napoli, Italy. The renewed partnership sees the Swiss watchmaker once again aligning its "Born to Dare" philosophy with one of sailing's most storied teams, now competing as the TUDOR Team Alinghi and sailing under the Société Nautique de Genève flag.