The Federation of the Swiss Watch Industry's export figures for 2025—from Jan-Nov, as December is still unavailable— tell a story of an industry navigating profound market shifts. On the surface, we see a 2.2% decline to CHF 23.4 billion through November 2025—a modest figure in an industry that has weathered far more turbulent periods. But that number, like a dial with multiple complications, requires careful reading to understand what's actually happening beneath the surface.
Posts tagged #Swiss Watch Exports
From the Editor: Swiss Watch Exports Strongly Impacted by COVID-19. The U.S. and China are Still Holding Up.
With more than 30,000 cases in Switzerland and 4.3 million cases worldwide, the impact of COVID-19 has hit the Swiss Watch Industry really hard. Swiss watch exports fell sharply in March, by -21.9% equivalent to CHF 1.4 billion Swiss Francs. With exports expecting to deteriorate even more in the month of April —figures to be published at the end of this month—, the steep decline in exports comes mostly from certain countries in Asia like Hong Kong —one of the most important watch markets in the world—, Singapore, South Korea, and Taiwan, and throughout the European Union from countries like the U.K., Germany, France, and Italy which have seen a very steep decline.
