Posts tagged #Rolex CPO

From the Editor: Rolex CPO Three Years Later—What I Got Right, What I Underestimated, and What Comes Next

In December 2022, when Rolex announced its Certified Pre-Owned programme through Bucherer, I wrote: "The impact will be minimal on the grey market.” I also predicted that "the ones that might hurt some, are the pre-owned dealers with a brick and mortar storefront that try to buy inventory almost as low as ADs…”

Posted on February 24, 2026 and filed under From the Editor.