Richard Mille opened its largest boutique in the world this month, in New York City. Located at 46 East 57th Street, in the heart of Manhattan —right across from Audemars Piguet and next to Phillips and Jacob & Co.—, the 4,200 square feet flagship becomes the ninth Richard Mille boutique in the Americas. A two-story oasis of sleek contemporary design, bathed in abundant natural light, the boutique represents a new architectural standard for the luxury brand. Richard Mille himself and John Simonian —CEO of Richard Mille Americas and owner of Westime— started the search for the ideal boutique location in New York a decade ago. As it turned out, the property they ultimately selected did not even exist 10 years ago.
Posts tagged #Richard Mille Boutique
News: Richard Mille to Open Boutique in Las Vegas. Second Boutique in America.
Construction is underway on the second Richard Mille boutique in the United States, at The Shops at Crystals at City Center adjacent to Aria Resort and Casino in Las Vegas, Nevada.
The state-of the-art showroom is scheduled to open in September 2013.
The boutique design will align with the brand’s standards for all Richard Mille boutiques worldwide. Materials used will include Makassar wood, Corian stone, leather, steel and glass. Showcases are highly technical and feature such elements as glass that is anti-reflective on all surfaces and custom choreographed lighting. There also will be an exclusive VIP area within the boutique. The overall warm and friendly atmosphere will encourage visitors to spend some time in this temple devoted to fine watchmaking.
Richard Mille operates 14 branded boutiques around the world. The first Richard Mille boutique in the United States, Richard Mille Boutique Beverly Hills, opened in 2010.
For more info on The Shops at Crystals click here and for Richard Mille here.
