Construction is underway on the second Richard Mille boutique in the United States, at The Shops at Crystals at City Center adjacent to Aria Resort and Casino in Las Vegas, Nevada.
The state-of the-art showroom is scheduled to open in September 2013.
The boutique design will align with the brand’s standards for all Richard Mille boutiques worldwide. Materials used will include Makassar wood, Corian stone, leather, steel and glass. Showcases are highly technical and feature such elements as glass that is anti-reflective on all surfaces and custom choreographed lighting. There also will be an exclusive VIP area within the boutique. The overall warm and friendly atmosphere will encourage visitors to spend some time in this temple devoted to fine watchmaking.
Richard Mille operates 14 branded boutiques around the world. The first Richard Mille boutique in the United States, Richard Mille Boutique Beverly Hills, opened in 2010.