When M.A.D.Editions launched the M.A.D.2 in 2025; designer Eric Giroud's GPHG Petite Aiguille Prize-winning tribute to 1990s club culture arrived in Green and Orange. For 2026, the collection goes darker and more charged with two new editions in red and black, each with its own route to ownership. The M.A.D.2 R&B and REDemption arrive with both design and distribution refined by experience.