Posts tagged #Audemars Piguet x Swatch Royal Pop

Introducing: Audemars Piguet x Swatch Royal Pop. The Royal Oak Goes Mass Market—and AP's Brand Equity Goes With It.

The MoonSwatch worked because Omega and Swatch Group were already family. The Scuba Fifty Fathoms worked for the same reason. The Royal Pop is something categorically different and considerably more consequential. Audemars Piguet is an independent manufacture. No shared parent, no group allegiance, no corporate rationale that makes this an internal decision. In 54 years of Royal Oak history, its design language has never been produced outside Le Brassus