Porsche Design, alongside brand ambassador Orlando Bloom, is set to reveal Porsche Design’s newest Chronograph 1 in titanium—a tribute to the uncoated stainless steel Chronograph 1 that debuted five decades ago in 1975. Porsche Design honors five decades of horological excellence with a groundbreaking new timepiece that embodies the brand's revolutionary spirit.
When Professor Ferdinand Alexander Porsche revolutionized watchmaking in 1972 with the world's first all-black chronograph, he established a design philosophy that would endure for generations: form equals function. Today, Porsche Design continues this legacy with the unveiling of the Chronograph 1 ‘1975 Limited Edition’, a remarkable tribute to the brand's transformative heritage and an exciting glimpse into its uncompromising future.
This extraordinary timepiece marks a significant milestone in Porsche Design's storied history, featuring uncoated titanium construction for the first time in a watch available beyond exclusive Porsche sports car customers. Limited to just 350 pieces, the Chronograph 1 ‘1975 Limited Edition’ pays homage to the pivotal moment in 1975 when F. A. Porsche refined his revolutionary design, combining the iconic black dial with brushed, uncoated stainless steel—a utilitarian elegance that would later inspire coveted military variants.
Exclusive Launch Partnership
The Chronograph 1 ‘1975 Limited Edition’ makes its debut today through a special retail activation at the Watches of Switzerland SoHo flagship store in New York, marking the beginning of an exciting new partnership between Porsche Design and the Watches of Switzerland Group. This collaboration brings together two titans of luxury retail, ensuring that discerning collectors will have access to this exceptional timepiece through select premium locations. The watch will be available through this exclusive retail partnership with the Watches of Switzerland Group in select locations, including Watches of Switzerland SoHo and Hudson Yards in New York, Watches of Switzerland Las Vegas, as well as Mayors in Orlando and Tampa, Porsche Design Stores in California and the greater Miami area, as well as Porsche Centers.
Constructed entirely from titanium with a 40.8 mm case, the Porsche Design Chronograph 1 ‘1975 Limited Edition’ delivers outstanding strength and resilience. Its dial draws inspiration from the Porsche 911's dashboard, featuring high-contrast matte-black surfaces, crisp white numerals and markers, plus a bold red stop-seconds hand. Each element of this timepiece honors F.A. Porsche's original vision, which has evolved into a lasting emblem of performance, purity, and timeless elegance.
A Perfect Fusion of Heritage and Innovation
Crafted entirely in titanium—a material first introduced to watchmaking by Porsche Design in 1980—this limited edition exemplifies the brand's relentless pursuit of technical excellence. The glass bead-blasted titanium case showcases the natural beauty and understated strength of this exceptional material, while the matching bracelet with titanium folding clasp creates a cohesive aesthetic that echoes the minimalist robustness of automotive engineering.
The attention to detail extends to every element including the SuperLumiNova-coated markers and hands guarantee optimal visibility in any condition, while the tachymetric scale and precisely engineered minute track serve both form and function. The dial proudly displays both the contemporary Porsche Design logo and the historic brand icon, marking its special commemorative status.
Swiss Precision Meets Automotive DNA
At the heart of this commemorative timepiece beats the Porsche Design Caliber WERK 01.240, a COSC-certified movement featuring a flyback chronograph function and bilingual day-date display. Every watch is meticulously handcrafted at Porsche's dedicated manufactory in Solothurn, Switzerland, ensuring the exceptional quality that has defined the brand for over half a century.
Each watch arrives in an exclusive Limited Box, complete with a commemorative plaque bearing the individual edition number and the engraved signature of Professor F. A. Porsche himself. The caseback features laser engravings including the historic Porsche Design icon, the year "1975," and the watch's unique edition number, making each piece a true collector's treasure. The watch benefits from a quick-release strap change system that allows for the bracelet to be removed with one click and swap it for a strap.
While this limited edition celebrates five decades of innovation, it also signals Porsche Design's commitment to the future. Following this exclusive release, a Numbered Edition in uncoated titanium will join the permanent collection, ensuring that this significant design evolution becomes an enduring part of the Porsche Design legacy.
The Porsche Design Chronograph 1 ‘1975 Limited Edition’ represents more than just a timepiece—it embodies the spirit of automotive excellence translated into horological artistry. Available starting today, this exceptional watch stands as a testament to the enduring relevance of F. A. Porsche's revolutionary vision and the brand's unwavering dedication to functional beauty.
Sticker Price USD 9,650. More info on Porsche Design here.
