News: Audemars Piguet to Open Boutique in East Hampton, New York. Material Good Will Operate It.

Audemars Piguet to unveil a year-round boutique in East Hampton, New York within the exclusive East End enclave. The new AP Boutique at the swanky Hamptons will open up before the end of the summer in mid-August. In addition to the AP boutiques in New York City, Las Vegas, Bal Harbour and Beverly Hills, this new retail addition to one of the world’s most exclusive beach destinations will be a singular shopping experience in the Hamptons. Behind the operation of this new boutique, Audemars Piguet has selected Material Good to oversee the day-to-day operations of the new boutique. Material Good will provide the same level of exceptional customer service selling Audemars Piguet's timepieces that they are known for in their own SoHo store in New York City.

Audemars Piguet Royal Oak Tourbillon Chrono Openworked ref. 26347TI for Material Good

"We are beyond excited to partner with Material Good in East Hampton,” said U.S. CEO Antonio Seward. “This latest location will set new standards in customer experience and relationships. Our vision is to foster a truly unique environment, bringing together East Hampton, SoHo and Le Brassus." The 3,000 square foot space, comprised of design elements such as white oak flooring, brushed bronze finishes and an abundance of sunlight, will evoke the spirit of East Hampton while remaining true to the ethos of the company that is synonymous with luxury timepieces.  

Re-imagining the Audemars Piguet heritage for a beach side location presented an interesting design challenge for the brand. Keeping the relaxed environs in mind, the store has become a mirror of that sensibility. The boutique will be repleted with materials either in their original state or very roughly treated. Vals stone with a broken face stands out, exuding both a masculine feel and a hint towards the nearby beach surfaces. Unfinished oak offers a relaxed yet luxurious feel throughout the store and is indicative of the brand’s re-imagined approach to luxury in this exceptional space. As soon as AP provides us with images of the new boutique will post right here.

Here's the address for the new boutique:

Audemars Piguet East Hampton Boutique 20 Main Street, East Hampton, NY 11937

For more info on Audemars Piguet click here.