News: Audemars Piguet to Open Boutique in Atlanta with Watches of Switzerland

With boutiques firmly established in New York, Las Vegas, East Hampton, Bal Harbour and Beverly Hills, Audemars Piguet will open an exciting new boutique in Atlanta, Georgia. In a natural and auspicious pairing, the brand will partner with The Watches of Switzerland Group for the brand’s latest location in the popular Lenox Square shopping center that will open at the end of July. Since 1959, Lenox Square has been the premier shopping destination for high-end shoppers in the Southeast.  Located in the heart of the Buckhead neighborhood of Atlanta, Lenox Square offers an unparalleled shopping experience. In addition to several fine dining options, the property boasts over 250 stores.

Faithfully adhering to the global Audemars Piguet concept for all boutiques, the space will be impeccably designed to showcase the Manufacture’s latest creations and bring visitors a taste of its home in the Swiss Jura Mountains. At a subtle 530 square feet, Atlanta shoppers will have the opportunity to view the expert craftsmanship that has defined Audemars Piguet in an intimate setting. With two distinct sales areas, featuring a custom chandelier and Vals stone flooring from the Swiss mountains, the store will offer the brand’s full range of men’s and women’s timepieces, including the brand new Code 11.59 by Audemars Piguet. 

 “We are confident that the long and successful experience of The Watches of Switzerland Group in the Atlanta area will serve as an excellent platform for Audemars Piguet," said Patrick Ottomani, CEO Audemars Piguet North America. “Atlanta is a place where our brand already has a significant established clientele and room for even further growth in the market.”

A recognized global leader in high-end timepiece retail, The Watches of Switzerland Group brings vast knowledge of the local market and a loyal Atlanta-based clientele to Audemars Piguet. Through its ownership of Mayors, which has a 109+ year history and has been operating in the Atlanta market for 24 years, the company has deep roots in the community and a reputation for exceptional client service. The Watches of Switzerland Group will oversee all day-to-day operations and management of the new boutique at Lenox Square.

 “We are proud to partner with Audemars Piguet on the opening of their first boutique in Atlanta,” stated David Hurley, Executive Vice President of The Watches of Switzerland Group. “With our expertise in the local market, along with strong consumer demand for luxury watches and an existing loyal Audemars Piguet client base, we see tremendous potential for the brand.”

This Audemars Piguet boutique is located at:

3393 Peachtree Road

Atlanta, GA 30326

Phone: (404) 233-8202

Opening Hours: Monday – Saturday 10am – 9pm, Sunday 12 noon – 6pm

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