Nestled in the enchanting Marche Region of Italy is the town of Montegranaro —located a 110 miles East of Perugia— home to Italy's heart for handcrafted glamorous footwear and the place where Mario Giannini founded Doucal's in 1973, the year after the Audemars Piguet Royal Oak was born.
The brand, known initially as Duca —meaning "Duke”— to identify a product which was developed for an elite clientèle. Mario's dream and his passion for English shoes took him to England where he took an internship in the British Shoe Manufacturer District and learned all the secrets of the various construction methods and the rules of English style. After several months of training, his desire was to create shoes that endured through time, but that were also comfortable to wear in comparison to the rigidity of English shoes. Following his passion and everything he learned in England, Mario decided to anglicize the name of his company from Duca into Doucal's.
Doucal's shoes are now conceived to look like English shoes while incorporating the comfort of an Italian shoe that is guaranteed by a liner in the insole with an activated carbon coating which guarantees the foot great comfort and freshness, combined with anti-bacterial action. This peculiarity has given Doucal's shoes an advantage that has been much appreciated by new emerging markets, more interested in comfort than rigidity. Always evolving, Giannini's second generation guards well the traditions of the “Made in Italy” elegant Italian craftsmanship while embracing the modern perspective of fashion and style.
If you are ready to wear an exclusive brand that comes with history, handmade craftsmanship, amazing details and design straight from Italy, Doucal's is the brand. These shoes are as well crafted and durable as Bally, Church's or Allen Edmonds. The first three words that come to mind when wearing a pair of Doucal's are elegance, comfort and Italy.
Sticker Price $350 USD. For more info on Doucal's click here.