In the world of haute horlogerie, where tradition often dictates design and Swiss precision meets centuries-old craftsmanship, a revolutionary collaboration has emerged that challenges everything we thought we knew about watchmaking aesthetics. The M.A.D.Editions X Yinka Ilori M.A.D.1S 'Grow Your Dreams' collection doesn't just tell time, it tells a story of cultural fusion, artistic vision, and the boundless power of dreaming without limits.
Posts filed under M.A.D.Editions
Insider: M.A.D.Editions M.A.D.2. The Evolution of Accessible Haute Horlogerie, Even Better in Person.
In the rarified world of haute horlogerie, where six-figure price tags are as common as Swiss precision, the emergence of the M.A.D.Editions by MB&F represented something unprecedented, what we can call a genuine democratization of avant-garde watchmaking without compromise. What began as a gesture of gratitude has evolved into a masterclass in how to translate complex horological concepts into accessible luxury for watch lovers.
Introducing: M.A.D.Editions M.A.D.2. One for The Tribe and Friends and One for the Raffle.
If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. In case you missed the beginning, M.A.D.Editions were born from frustration: MB&F’s own families and close friends could not afford an MB&F watch. How could they propose something just as creative, but at an accessible price? In 2021 —amid COVID—they decided to release the result of that frustration, in the form of a one-off drop.
Insider: M.A.D.Editions M.A.D.1S Ice Blue & Purple. A Perfect Slimmer Pair.
Continuing to craft more accessible timepieces Max Büsser and the MB&F team debuted the fifth edition during Geneva Watch Days. The new M.A.D.Editions M.A.D.1S. is a slimmer watch now with a single time indication cylinder and also now powered by a Swiss-made movement. Here at WCL we’ve always been huge fans of the M.A.D.Editions that bring the MB&F magic closer to those that have to remain within a tighter budget when it comes to watches.
Introducing: M.A.D.Editions M.A.D.1S Ice Blue & Purple. Now a Slimmer Watch with a Swiss-Made Movement.
Max Büsser and the MB&F team now debut the fifth edition in the M.A.D.Editions story right in time for Geneva Watch Days, continuing to craft more accessible timepieces that nod to the thrill of the mechanical art universe. The new M.A.D.Editions M.A.D.1S. is a slimmer watch with a single time indication cylinder and powered by a Swiss-made movement.
From the Editor: M.A.D.1 RED Edition. Good Luck on the Lottery for the Hottest Watch at the Moment.
After so many inquiries and direct messages via Instagram I felt the need to write an editorial on the new M.A.D.1 RED Edition. First of all, I consider myself very fortunate that after many emails that I sent out to MB&F back when the M.A.D.1 Friends Edition came out last year, I was added to the list of interested people and this gave me access to be one of the first ones to be able to purchase the just released M.A.D.1 RED Edition. I am also very lucky that I was in Geneva for Watches & Wonders 2022 a couple of weeks ago and I was able to collect my piece in person at the M.A.D. Gallery. What an incredible experience to say the least.
Introducing: M.A.D.1 RED Edition. The Saga Continues After the 'Friends Edition'.
Two weeks ago we brought a special feature on the M.A.D.1 Friends Edition here on WCL after almost a whole year since it was launched. While the M.A.D.1 is not an MB&F Machine, but a more accessible timepiece that was created under a different brand, the idea was still generated by Max Büsser himself. The first M.A.D.1 Friends Edition literally broke the internet and it was reserved for ‘Friends’ —suppliers who help MB&F create their MB&F Machines— and to the members of ‘The Tribe’ —the owners of MB&F machines.
Rare Bird: M.A.D. 1 Friends Edition. Exclusively for MB&F Friends and The Tribe.
Before the end of 2021, Max Büsser did the unthinkable releasing a watch priced at CHF 1,900 Swiss Francs —approximately $2,000 USD. Reserved for his friends and what MB&F likes to call The Tribe —the select group of clients that have purchased MB&F watches in the past. The M.A.D. 1 Friends Edition looks a lot like an MB&F but is not one. Between the finishes, the engine, and the craftsmanship, the M.A.D. 1 is just a fun watch that Max Büsser launched because he can. And you know what? We love that.
