Making History: Rolex Daytona Paul Newman ref. 6263/6239 From 1969 Sells for $1,089,186 USD at Christie's Rolex Daytona "Lesson One" Auction in Geneva. Over $13 Million Dollars Sold in 50 Timepieces.

Today, November 10, 2013 Surpassing all expectations, the Rolex Daytona "Lesson One" Auction —a prestigious single-themed evening auction featuring 50 exceptional examples of the world's most celebrated chronograph wristwatch, totaled CHF 12,032,850 —$13,248,167 USD— selling 100% by lot and by value, at Christie's Geneva. 

The watch that fetched the highest amount was an all original Rolex Cosmograph Oyster Paul Newman ref. 6263/6239 Case No. 2,197,870 manufactured in 1969 with box and papers selling for $1,089,186 USD. This amount —inclusive of the buyer's premium— as well as the price for any other Rolex Daytona sold at this auction, breaks all previous records set on any auctions of this reference up to date.

Created by Aurel Bacs to mark the 50th anniversary of Rolex's most iconic model, this unique sale presented only the best and most mythical Daytona wristwatches ever produced. Aurel Bacs, who is the International Head of Christie's Watch Department, commented: “Christie's first ever evening auction dedicated to wristwatches proved an unprecedented success. With four hundred people in the saleroom and plenty more queuing outside, I rarely experienced a similar rock concert atmosphere from the rostrum. Possibly the most rigorously curated watch auction ever staged, each lot was selected by Christie's watch department in partnership with Mr. Pucci Papaleo according to a disciplined approach to originality, condition and provenance. Setting 50 world records for 50 watches as well as achieving an absolute record price for any Rolex Daytona ever sold at auction, Rolex Daytona "Lesson One" will be remembered as an historical event”.

Along with this amazing ref. 6263/6239 Paul Newman from 1969, other fascinating Daytonas fetched serious money above the $150,000 USD range all of them exceeding their estimates. In second place comes an extremely rare Rolex Daytona ref. 6263 from 1974 especially made for Sultan Qaboos Bin Said Al Said with box —sold by Asprey to Oman— selling for $864,521 USD —inclusive of the buyer's premium. 

In third place, an extremely rare Rolex Daytona with pulsations dial from 1967 ref. 6239 sold at $838,090 USD —inclusive of the buyer's premium.

Below you will find six other Daytonas that fetched the highest amounts above the $400,000 USD range. The estimates on all these watches were exceeded, fetching amounts two to three times higher than those estimates.

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