Introducing: Louis Erard Excellence Petite Seconde Aventurine, Malachite and Lapis-Lazuli

Louis Erard makes more than just timepieces, these are watches with a spirit. This new limited edition of the Excellence Petite Seconde with natural stones and hand-crafted glass even contains a touch of philosophy. A little shock of the times. The dialogue of eternity and the immediate, of tradition and the contemporary. The new Louis Erard Excellence Petite Seconde comes in three versions in a limited edition of 99 pieces each.

Watch Goodies: Mondaine Stop2Go WiFi Wall Clock

One of the most iconic elements in almost every Bahnhof —train station— in Switzerland's cities is the Mondaine clock. With its unmistakable and easy-to-read face, distinctive hands, and the iconic red seconds’ hand, the Mondaine clock is now an icon in the horological world. It is estimated that there are close to 3,000 of these clocks on station concourses and train platforms throughout Switzerland.

Introducing: Bucherer BLUE Timepieces 2022. Girard Perregaux, H. Moser & Cie and L'Epée 1839.

The family-owned company Bucherer, which was founded in 1888, has one of the most distinguished traditions in Europe’s watch and jewellery industry. Over the last 130 years, Bucherer has established an exclusive reputation with its range of exquisite and prize-winning jewellery creations. Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands.

Introducing: Audemars Piguet Royal Oak Concept Flying Tourbillon GMT Green Ceramic

The Audemars Piguet Royal Oak Concept Flying Tourbillon GMT gets a green ceramic new look. With its asymmetric look and contemporary architecture, the first AP Royal Oak Concept was launched in 2002 as ref. 25980AI.OO.0003SU.01 to celebrate the 30th anniversary of the launch of the iconic Royal Oak in a limited edition of 150 pieces. Then in 2011, AP launched the first Royal Oak Concept GMT Tourbillon ref. 26560IO.OO.D002CA.01 which you can read about here.

Insider: Baume & Mercier Capeland Chronograph 'Topos Rescue Brigade' Limited Edition. Mexico's 1985 Violent Earthquake Will Never Be Forgotten.

On a day like today, September 19th, 1985, at 7:17:50 (CST) in the morning, the citizens of Mexico City were woken up by a violent earthquake with a magnitude of 8.0 on the Richter scale that lasted almost four minutes and left a toll of more than 5,000 people dead, over 30,000 injured and thousands of missing people. During this devastating event, downtown Mexico City suffered the biggest damage with hundreds of residential and office buildings collapsing as well as hospitals and major city landmarks.

Experience: Drumshanbo Gunpowder Irish Gin Sardinian Citrus. Perfectly Paired with a Bulgari Diagono for the Autumn.

We’ve talked about Drumshanbo before but this time we are bringing you the latest Drumshanbo Gunpowder Irish Gin Infused with Sardinian citrus for the last days of summer. Infused with twelve botanicals like the twelve months of the year, the Drumshanbo Gunpowder Irish Gin is a well balanced gin unlike any other. Distilled at the edge of a lake in a shed in a small Irish town called Drumshanbo, the ordinary is made extraordinary.

Watch Goodies: 'Royal Oak: From Iconoclast to Icon' Supersized Book by Assouline. The Most Epic Book of All Things Royal Oak.

The most incredible Royal Oak book we’ve ever seen, sits at the AP House in New York City. Published by Assouline, the book named ‘Royal Oak: From Iconoclast to Icon’ was produced in collaboration with Audemars Piguet and written by Bill Prince, an award-winning journalist and an expert on luxury, culture, men’s style and watches.

Introducing: Aventi Wraith A15-01 Saphite Paraiba. Made of a Totally New Material More Transparent than Sapphire Crystal.

Aventi watches were introduced several years ago and they’ve always strived to release eye-catching designs and tourbillons at a more attainable price point. Aventi follows an interesting business model with no offices, boutiques, or distributors. Every watch is sold by allocation only and directly by them. Always in the forefront of innovation and horological advancements, Aventi is presenting the new Aventi Wraith A15-01 Saphite Paraiba.

Posted on September 14, 2022 and filed under Other Brands, News.

From the Editor: The "Holy Trinity of Watchmaking" in Reality Should Be "The Holy Quartet" with Jaeger-LeCoultre Included

We all talk about the ‘Holy Trinity of Watchmaking’ composed by Vacheron Constantin, Patek Philippe, and Audemars Piguet, and for years I have debated if it should be called the ‘Holy Quartet of Watchmaking’ instead. Since it seems unfair to drop Audemars Piguet out of the trinity and include Jaeger-LeCoultre in its place, I think that making it a quartet seems more fair and reasonable.

From the Archives: Vacheron Constantin FiftySix Tourbillon in London. In Memory of Queen Elizabeth II Passing.

Elizabeth II was the 40th monarch and Queen of the United Kingdom from February 6th, 1952 until yesterday September 8th, 2022 when she peacefully passed. Her reign of 70 years and 214 days was the longest of any British monarch and the second-longest recorded of any monarch of a sovereign country. She took the throne at 25 years of age and in her life she saw some of the most important events including enduring WWII.

Insider: Patek Philippe Chronograph ref. 5172G. One of the Best Chronographs Money Can Buy.

Patek Philippe is one of the most respected brands when it comes to manual wound chronographs and their vintage spirit and timelessly classic design are unparalleled. First presented in 18K white gold with a blue dial, the newest iteration of the reference 5172G with a rose-gilded opaline dial released this year is without a doubt, one of the most beautiful chronographs out there and perhaps the best that money can buy in this price range.

From the Editor: Texts From a Serial Watch Flipper. The Ridiculousness of Today's Watch Market.

I’ve been talking about the current situation of the watch market for a while and I’ve expressed my concerns as well as my anger about how the wrong people are getting watches allocated to ultimately just end up flipping them. I have to say that I have no problem with the well established grey/secondary market dealers as some of them are very fine gentleman and people whom I’ve done business for years and real businessmen. Without names like David S Williams, Kirill Yuzh, Watchbox, Adrian Taskin or Roman Sharf —just to name a few—, the watch market would’ve not boomed like it did in the last 10 to 15 years.

Introducing: Audemars Piguet Royal Oak Chrono Black Ceramic 50th Anniversary ref. 26240CE

Today, silently without any press release, Audemars Piguet adds up a black full ceramic Royal Oak Chrono ref. 26240CE.OO.1225CE.01. This all-black 41 mm Royal Oak Chronograph fully crafted in black ceramic and contrasted with subtle pink gold accents is endowed with the collection’s latest design evolution and “50-year” anniversary oscillating weight.

From the Editor: The 90 Nominated Timepieces for the Grand Prix d’Horlogerie de Genève 2022

As an Academy member of the Grand Prix d’Horlogerie de Genève, I cast my votes last month for the watches to become the nominees for the 2022 Grand Prix d’Horlogerie de Genève. Along with other 649 members from around the world, we submitted our votes digitally to narrow down the list from 254 watches—entered into this year’s competition— down to 90 selected timepieces.

Posted on September 1, 2022 and filed under GPHG, From the Editor.

From the Editor: Finally Got an Omega x Swatch MoonSwatch. Here's What I Really Think About It.

t only took me five months and five days to finally be able to find a MoonSwatch at the Swatch Boutique at North Park Mall in Dallas, Texas. The Omega x Swatch Bioceramic MoonSwatch landed at the Swatch boutiques on March 26, 2022, a day before I headed to Switzerland for Watches & Wonders 2022. During my trip to Switzerland, I was able to peruse the MoonSwatch ‘Mission to Uranus’ —no pun intended—

Introducing: MB&F LM Split Escapement EVO

The MB&F EVO line was conceived for an active lifestyle and after the release of the MB&F LM Perpetual EVO and the MB&F LM Sequential EVO, Max Büsser and Friends have decided to release the new LM Split Escapement EVO. Released in two versions, one with an icy-cool light blue finish and the other with a black finish on its dial, the new LM Split Escapement EVO is pure fire and ice.

Posted on August 30, 2022 and filed under MB&F, News.

Introducing: MB&F LM Split Escapement EVO Beverly Hills Limited Edition

The MB&F EVO line was conceived for an active lifestyle and after the release of the MB&F LM Perpetual EVO and the MB&F LM Sequential EVO, Max Büsser and Friends have decided to release the new LM Split Escapement EVO. Released in two versions, one with an icy-cool light blue finish and the other with a black finish on its dial, the new LM Split Escapement EVO is pure fire and ice.

Introducing: De Bethune DB25 Perpetual Calendar DB25sQP. A New 40 mm Titanium Case.

At Geneva Watch Days 2022, De Bethune unveils a new 40 mm titanium case in its perpetual calendar collection. The new DB25 Perpetual Calendar features a two-tone silver and blue dial. A classic interpretation of the DB25 with a radiating guilloché pattern adorning 12 sectors, integrated lugs, and a new 40mm titanium case.

Introducing: CODE41 Mecascape Sublimation 1. An Incredible Pocket Watch and Objet d'Art.

Birth of the first ‘Mecascape’ —a contraction of mechanical and landscape—, named Sublimation 1 by CODE41, it is a new mechanical watch object that transcends the usual dimensions and reveals a new architectural vision of time, space, volume, and light. The most modern-looking pocket watch and what we call an objet d’art.

Introducing: Panerai Luminor BiTempo. Two New Dual Time Zone Watches PAM01360 & PAM01361.

The new Panerai Luminor BiTempo watches affirm the brand’s Italian DNA with new design features. The new PAM01360 and PAM 01361 are presented in 44 mm stainless steel cases and with black and blue dials respectively. The spirit that defines Panerai watches and the people who wear them is not confined to a specific pursuit or destination; instead, it is a way of being that extends to any endeavor, a passionate engagement with the world that reaches beyond a single point on a map or location.