Posts tagged #Zenith DEFY El Primero 21 Titanium

From the Editor: What is so Alluring About the Zenith DEFY El Primero 21 Titanium That I Had to Get a Third One?

Every time that I’ve let go of the Zenith DEFY El Primero 21, I end up regretting it. This is the third Zenith DEFY El Primero 21 that I own. But, what is so alluring about this particular watch that I keep going back to it? Well, let me go into it. Originally released in 1969, the DEFY line has seen numerous facelifts and at one point it was responsible for almost killing Zenith during the reign of Thierry Nataf as CEO of Zenith between 2002 and 2009. The DEFY line was relaunched in 2017 and since then this model has come back stronger than ever.

Insider: Zenith DEFY El Primero 21 Titanium. The Ultimate 1/100th of a Second In-House Chronograph.

The Zenith DEFY line is a collection that has been launched, discontinued, and resurrected several times by our friends at Le Locle through different periods of time. Originally released in 1969, the DEFY line has seen numerous facelifts and at one point it was responsible for almost killing Zenith taking the brand down an abyss from where it had to be later rescued by Mr. Biver's protégée Jean-Frederic Dufour —now CEO of Rolex.