Named after William Shakespeare’s tragic lovers novel, Romeo y Julieta dates back to 1875 when the brand was established. In 1946, during Sir Winston's Churchill visit to Cuba, the brand instantly became his favorite. Afterwards, Romeo y Julieta decided to add Churchill's name to their 'vitolas' in order to describe the brand's most famous size —Churchills— measuring 7" long with a 47 ring gauge.