This weekend November 3 and 4, 2023 in Geneva, Switzerland, Phillips in Association with Bacs & Russo brought in CHF39,055,706 —$43,074,538 USD— in The Geneva Watch Auction: XVIII, doubling the pre-sale low estimate of CHF 19 million. The auction, held on Friday, November 3, and Saturday, November 4, saw watch aficionados participating from across 66 countries. The atmosphere in the saleroom at La Réserve Hotel was electric and brimming with enthusiasm, as over 650 collectors attended in person and over 1,500 bidders competed online on Phillips.com, ultimately securing half of the lots offered.