IWC, Panerai and A. Lange & Söhne announced today the opening of their new boutiques in Chicago. Situated in Chicago’s coveted Gold Coast Historic District, all three storefronts will be centrally located in the heart of the city at the famed Waldorf Astoria, just a few steps away from Oak Street Beach. This key city is a first for all three brands who have chosen to set down roots in America’s third most populous city because of the passionate collector community and rich culture. At nearly 10 million inhabitants, ‘The Windy City’ attracts an average of 35 million visitors every year. The three boutiques are located at 11 East Walton Street, at the Waldorf Astoria Hotel, and will be operated by Burdeen’s Jewelry. Burdeen’s has served the Chicago area since 1980.