Almost a month ago while I was in Geneva attending the GPHG, I finally visited the new Audemars Piguet museum ‘Musée Atelier’. After many visits to Le Brassus and the ‘old Audemars Piguet Museum’, every trip to Le Brassus has its touch of magic and a special charm that is sometimes hard for me to describe. Back in 2013, right after I had just launched WCL, I visited the AP Museum for the very first time. A year later, Audemars Piguet decided to expand the original museum and the idea to create the Musée Atelier Audemars Piguet was born.
Posts tagged #Musée Atelier Audemars Piguet
Experience: The Musée Atelier Audemars Piguet in Le Brassus. A Watch Museum Like No Other.
We still remember like it was yesterday, our first visit in 2013 to what is now ‘the old Audemars Piguet Museum’. The original museum was nestled in the historical building where Jules Louis Audemars and Edward Auguste Piguet established the manufacture in 1875 in Le Brassus, Switzerland. The ‘old AP museum’ was very small, intimate, and a space full of charm that transported you back in time. However, it lacked the necessary space to properly showcase a large number of historical pieces in the museum’s collection, and it wasn’t very functional due to its multilevel layout.
