In the rarified world of haute horlogerie, where six-figure price tags are as common as Swiss precision, the emergence of the M.A.D.Editions by MB&F represented something unprecedented, what we can call a genuine democratization of avant-garde watchmaking without compromise. What began as a gesture of gratitude has evolved into a masterclass in how to translate complex horological concepts into accessible luxury for watch lovers.

If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. In case you missed the beginning, M.A.D.Editions were born from frustration: MB&F’s own families and close friends could not afford an MB&F watch. How could they propose something just as creative, but at an accessible price? In 2021 —amid COVID—they decided to release the result of that frustration, in the form of a one-off drop.