Before the end of 2021, Max Büsser did the unthinkable releasing a watch priced at CHF 1,900 Swiss Francs —approximately $2,000 USD. Reserved for his friends and what MB&F likes to call The Tribe —the select group of clients that have purchased MB&F watches in the past. The M.A.D. 1 Friends Edition looks a lot like an MB&F but is not one. Between the finishes, the engine, and the craftsmanship, the M.A.D. 1 is just a fun watch that Max Büsser launched because he can. And you know what? We love that.