What began with brands like Invicta or T.W. Steel copying the designs of Rolex professional watches, U-Boat, and some other brands alike, has now turned into a situation that is totally out of control and not regulated at all. Furthermore, there are now hundreds of these ‘knockoff’ brands that keep crossing the fine lines of intellectual property infringement and have become plain ‘copycats’ profiting from iconic designs of major luxury watch brands. Do I consider this wrong and infuriating? Of course, I do. To say the least.