The Jaeger-LeCoultre Reverso Stories Exhibition has just opened up to the public today November 3, 2023 in New York City at the IRON 23 space located at 29 W 23rd Street. The exhibition will run until November 22, 2023. During the opening cocktail that we were honored to attend, we were able to immerse ourselves into this captivating and very well put together exhibition that is a must for all watch collectors and even more so for lovers of the iconic Jaeger-LeCoultre Reverso. The opening night was for sure one of the best watch events of the year with the presence of Catherine Rénier —CEO of Jaeger-LeCoultre— and JLC ambassadors Lenny Kravitz, Anya-Taylor Joy and Nicholas Hoult.

This November, Jaeger-LeCoultre invites visitors to discover the world of Reverso through a richly immersive exhibition set in the heart of New York City. With its remarkable legacy of Art Deco architecture and style, New York is a particularly fitting setting for the celebration of the Reverso’s Art Deco origins. Located at IRON 23 —29 W 23rd St, New York, NY 10010— the exhibition will run from November 3 to November 22, 2023. The 'Reverso Stories' exhibition arrives just ahead of the grand opening of Jaeger-LeCoultre's new flagship boutique on Madison Avenue.