Greubel Forsey will completely eliminate the use of animal leather from all of its straps. Starting January 1, 2022, a hundred percent of Greubel Forsey straps will be crafted from high-quality plant-based materials. This is a first for the brand and a first in the watch industry. For Greubel Forsey, the main obstacles to innovation are lack of ambition, vision, resources, but also habit, resistance to change, and perhaps a certain amount of prejudice.