Posts tagged #Francois-Henry Bennahmias

Experience: Audemars Piguet Royal Oak Offshore LeBron James. The Launch Party in Miami.

Finally, we get to share with you the fascinating party that was hosted by Audemars Piguet in Miami this past Friday, September 27, 2013, honoring the launch of their new Royal Oak Offshore LeBron James Limited Edition ref. 26210OI.OO.A109CR.01.

It was an unforgettable evening filled with glamour, celebrities, watchlifestylers, journalists, bloggers, VIP guests, influencers, amazing timepieces, good music, great food, champagne and some very nice signature cocktails.

Some of the celebrities at the party included LeBron James and his wife Savannah Brinson, Scott Disick —one of Audemars Piguet biggest fans— and Kourtney Kardashian, former NY Giants defensive end Michael Strahan and Audemars Piguet golf ambassador Belen Mozo amongst others. 

During the evening we not only had the chance to admire some of the most beautiful timepieces in the Royal Oak and Royal Oak Offshore collections that were on display, but we also ran into some of the most fascinating timepieces in the wrist of some of the guests. Top sightings include a Royal Oak Offshore Grande Complication in Titanium —number 1 of 3— with custom engraved rotor with the owner's initials, a Royal Oak Offshore Pride of Mexico in gold and one in stainless steel, a Royal Oak Jumbo 5402ST A-Series, a Royal Oak Extra Thin Tourbillon, a Royal Oak Offshore Scuba, a few Royal Oak Offshores Michael Schumacher Limited Edition in gold and platinum, a Royal Oak Offshore Carbon Alinghi and of course the brand new LeBron James Limited Edition, but this time outside the display showcase.

Guests from all over the world enjoyed this formidable party and became integral part of this unforgettable celebration. Highlights of the night include the video that was played in synchrony with LeBron's arrival at the party and François-Henry Bennahmias words while greeting him upon his arrival.

Now, enjoy the rest of the pictures!

Audemars Piguet, thank you for including us in this amazing event.

Posted on September 29, 2013 by Editor & Publisher and filed under Audemars Piguet, News and tagged LeBron James Savannah Brinson Scott Disick and Kourtney Kardashian Belen Mozo Francois-Henry Bennahmias Audemars Piguet LeBron James Launch Party Miami Audemars Piguet Royal Oak Offshore Grande Complication Audemars Piguet Royal Oak Offshore Pride of Mexico Audemars Piguet Royal Oak Offshore Carbon Alinghi Posts 2013 2013.

News: Audemars Piguet Ambassador LeBron James Visits 'La Manufacture' in Le Brassus.

Press Release

Audemars Piguet ambassador, crowned NBA champion as well as world’s Most Valuable Player for the second year running, LeBron James paid a one-day visit to the Manufacture in Le Brassus.

His visit included the Audemars Piguet Museum followed by a tour of the 'Manufacture des Forges' where he spent time in various ateliers including the Specialties and Grande Complication. “Visiting the Audemars Piguet Manufacture in Le Brassus for the first time was an amazing experience. It is such a beautiful place and I really enjoyed learning and seeing firsthand how the watch is made from beginning to end,” said LeBron after his visit.

LeBron James has written one of the most impressive pages in basketball history over the past couple of seasons, with consecutive regular-season MVP awards, consecutive NBA titles as well as NBA Finals MVP trophies bracketing two Olympic gold medals. He has become the third player in league history after Michael Jordan and Bill Russell to win back-to-back Finals MVP and regular-season MVP awards.

LeBron James perfectly embodies Audemars Piguet’s brand philosophy “to break the rules, you must first master them”. Striving for perfection and passionate for the game, he constantly reinvents and raises the bar for himself. A keen devotee of Haute Horlogerie, LeBron wears a Millenary 4101.

For more info on Audemars Piguet click here.  

Posted on September 23, 2013 by Editor & Publisher and filed under Audemars Piguet, News and tagged LeBron James Audemars Piguet Le Brassus Audemars Piguet Millenary 4101 Francois-Henry Bennahmias 2013.

News: Audemars Piguet Launches New Female Advertising Campaign. Just Brilliant.

Press Release

Audemars Piguet is launching its new global advertising campaign dedicated to women. The Audemars Piguet woman and her spirit of independence captured in a
powerful new image and selling line. The campaign features stunning images of supermodel Anouck Lepère and introduces a new brand line “There are exceptions to every rule” reflecting the spirit of independence cherished by the brand and its customers. It is the complementary feminine interpretation of the powerful brand campaign launched last year featuring the tag line: “To break the rules you must first master them” and will run alongside the current product and institutional campaigns starting September 2013.

“Audemars Piguet appeals to strong-minded, independent women, who appreciate
progressive beauty, craftsmanship and heritage. These values keep driving the brand’s vision through time, they are the soul of Audemars Piguet and we feel this new advertising campaign captures the essence of our brand” said Francois-Henry Bennahmias, CEO of Audemars Piguet.

Audemars Piguet has been developing timepieces and movements dedicated to women since 1883, and has consistently treated women to exceptional creations designed to mirror their attitude and femininity. Today, Jasmine Audemars, Chairwoman of the Board of Directors, is the only woman heading a major watch manufacturer. She incarnates the values of the brand and stands for the bold spirit of independence and female empowerment expressed in the new campaign.

According to Tim Sayler, Audemars Piguet Chief Marketing Officer: “Audemars Piguet’s modernity is again at the center of this new advertising campaign. We wanted to portray the Audemars Piguet woman with her unique sense of beauty and elegance, and especially her strong character and attitude. She appreciates our history and craftsmanship, but is clearly a woman of today and tomorrow who defies convention and likes to follow her own path. Just like our watches, the Audemars Piguet woman is exceptional in every sense. We think this iconic image also represents an exception in the world of female watch advertising.”

For more info on Audemars Piguet click here.  

Posted on August 31, 2013 by Editor & Publisher and filed under News, Audemars Piguet and tagged Anouck Lepère Audemars Piguet Female Targeted Advertising Campaign There are exceptions to every rule Francois-Henry Bennahmias Tim Sayler Jasmine Audemars Tim Sayler Audemars Piguet CMO 2013.