Richard Mille opened its largest boutique in the world this month, in New York City. Located at 46 East 57th Street, in the heart of Manhattan —right across from Audemars Piguet and next to Phillips and Jacob & Co.—, the 4,200 square feet flagship becomes the ninth Richard Mille boutique in the Americas. A two-story oasis of sleek contemporary design, bathed in abundant natural light, the boutique represents a new architectural standard for the luxury brand. Richard Mille himself and John Simonian —CEO of Richard Mille Americas and owner of Westime— started the search for the ideal boutique location in New York a decade ago. As it turned out, the property they ultimately selected did not even exist 10 years ago.