Biel/Bienne is the tenth largest city in Switzerland and the only Swiss city with bilingual signage in German and French. Located in between German and French speaking cities, Biel/Bienne —name in both German and French— is surrounded by the Swiss Alps and magnificent crystal clear water lakes. Home to the Armin Strom Manufacture and also to Swatch Group brands like Omega and Swatch along with one of Rolex’s final assembly facilities, Biel/Bienne will captivate your senses with its Art Deco architecture, Bauhaus landmarks and views of the Swiss Alps for days.
Experience: Visiting the Armin Strom Manufacture in Biel/Bienne. A Small but Mighty Fully Integrated Independent Watchmaking Manufacture.
Biel/Bienne is the tenth largest city in Switzerland and the only Swiss city with bilingual signage in German and French. Located in between German and French speaking cities, Biel/Bienne —name in both German and French— is surrounded by the Swiss Alps and magnificent crystal clear water lakes. Home to the Armin Strom Manufacture and also to Swatch Group brands like Omega and Swatch along with one of Rolex’s final assembly facilities, Biel/Bienne will captivate your senses with its Art Deco architecture, Bauhaus landmarks and views of the Swiss Alps for days. Less than two hours away by train from Zürich and only 15 minutes from Neuchâtel, Biel/Bienne is situated alongside the Biel Lake that together with Lake Morat and Lake Neuchâtel, is one of the three large lakes in the Jura region of Switzerland.
SIHH 2018: Armin Strom Pure Resonance Fire and Pure Resonance Water. The New Resonance in a More Classic Size Measuring 42 mm.
Trying to appeal to a more conservative customer that prefers smaller timepieces, Armin Strom has just presented the new Pure Resonance housed in a slimmer 42 mm case —1.4 mm smaller than the original Mirrored Force Resonance— with reduced lugs and crown and practically with no bezel, though the characteristic lip at 6 o’clock remains as an homage to the ability of Armin Strom to customize any of its watches as well as to their founder Armin Strom, who offered this space to clients for personal engraving.