The acquisition of vintage pre-owned watch dealer Analog Shift by Watches of Switzerland Group USA is the culmination of a partnership that began more than two years ago with the opening of the company’s SoHo flagship in New York City. Watches of Switzerland executives identified that a robust pre-owned and vintage offering was an essential component of a well-rounded assortment for their discerning clientele and tapped Analog Shift to provide an expertly curated selection.