Watch Shopping: UK's Largest Luxury Timepieces Retailer Watches of Switzerland Opens New Flagship Boutiques in Vegas and SoHo

The UK’s largest retailer of luxury timepieces just opened two brand new flagships in New York City and Las Vegas as they’ve set foot in the U.S. On November 29th, Watches of Switzerland opened their first Watches of Switzerland showroom in New York City at 60 Greene Street, SoHo, followed by the Las Vegas store two days later. Additionally, they will also manage the new Omega and Breitling standalone boutiques at the Wynn Plaza Shops in Las Vegas. On display within the space is a collection of the world’s leading timepiece brands, including Blancpain, Breitling, Breguet, Franck Muller, Girard- Perregaux, Hublot, IWC, Jaeger LeCoultre, Omega, Panerai, Roger Dubuis, Tudor, Ulysse Nardin, Urwerk and Vacheron Constantin. The country’s largest standalone Rolex boutique, also operated by Watches of Switzerland, is located just next door. The showroom in SoHo features a bar, a library and two incredible levels of luxury watches retail.

Formerly known as Aurum Group Ltd, the Watches of Switzerland Group is the largest prestige luxury jewelers and timepieces specialist operating in both the UK and USA with brands like Goldsmiths —UK—, Mappin & Webb —UK—, Watches of Switzerland —UK and USA— and Mayors —USA. The Watches of Switzerland Group has over 130 showrooms —including 13 dedicated mono-brand boutiques in partnership with Rolex, TAG Heuer, Omega and Breitling and has leading presence at Heathrow Airport with representation in Terminals 2,3, 4 and 5 and 5 online transactional websites. The Watches of Switzerland Group is proud to be the UK’s largest retailer for Rolex, Patek Philippe, Cartier, Omega, TAG Heuer and Breitling.

Over the celebratory weekend, Watches of Switzerland secured an unprecedented collection of rarely seen, one-of-a-kind timepieces to delight guests, connoisseurs and collectors. Beloved astronaut and Breitling Brand Ambassador, Scott Kelly, was the guest of honor at the new Breitling standalone boutique, where he greeted guests and signed autographs. Next door at the new Omega store, visitors were treated to a demonstration of the brand’s revolutionary anti-magnetism technology.

Following a day of watch-focused events, Watches of Switzerland CEO, Brian Duffy, hosted an intimate dinner for executives and friends of the brand at the newest outpost of Cipriani within Wynn Plaza Shops.

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